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Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements.

Establish intuitive information architecture by considering Google algorithms

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions-yielding a smarter and faster search that is interactive, predictive, and powerful. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. The two unique marketing approaches not feasible with desktop and laptop computers are mobile apps and action codes (such as QR codes, watermarks, and 2D barcodes). Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods.

Find a simple guide to long tail search and read up about it

The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process.

Clarification about dynamic pages

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it's widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, "What is a graco taco?" makes a lot more sense than "what graco taco." So while many SEO plugins and search experts will advise you to remove stop words, sometimes it's best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Once again, note that communicating with consumers and other businesses requires more than creating attractive advertisements. If the sites are copying your content and you don't control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Gaz Hall, a Freelance SEO Consultant, commented: "The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase."

Search marketing implications related to sitemaps

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Organic SEO still plays a key role in Google rankings for both local keywords and national terms. A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the "right" visitors and offer a great experience to your website's visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it's not a perfect translation).