Since the early days of SEO, meta descriptions have been an important optimization point. So why would you use a tone of voice that's exactly the same from page to page? Stay on top of your SEO strategy and make sure that it is up to date. Creating content using language your
customers use is as white hat as it comes.
Forget stuffing your content with a single
keyword over and over again. This is about
meeting customers on their turf, speaking to
them naturally and in terms they understand.
Reasons why marketers love RSS feeds
Advertising can strengthen brand equity. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. There is a very thin line between reasonable duplicate content and thin content. Whenever doing a website redesign, I think it's so important to
reassess the purpose of each page. If you don't learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project!
Create content about gateway sites
Such content doesn't go out of date. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. The fact is that most small business websites have very weak content so a focus on being the best will improve search engine visibility for a wide range of terms.
Changes that can have a noticeable impact on your sites user experience can involve splogs
The majority of people now simply go straight to Google or another search engine when they have a requirement. One navigation example is the use of breadcrumbs. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. According to Gaz Hall, a UK SEO Consultant : "Your website is central to your SEO efforts, however, this is not the only place where your business is listed."
Segmentation might not pan across each social media network successfully
Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Removing content should always be your last resort. But if it needs to be done, do it without hesitation. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense).