The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice.

Create great content people want to read

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. The rise of social media on the Web has created a host of new signals that search engines can consider. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you.

Consider a dedicated or virtual dedicated web server

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Updating content across a site should be a priority as Google rewards fresher content for certain searches. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage.

Identify and remove duplicate content

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. According to SEO Consultant, Gaz Hall: "Google is getting better and better at recognizing content that truly is useful to people."

Set-up Search Console (Webmaster Tools) Account

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). To be a part of the party, make sure your business website uses structured data markup.