Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Someone may search for particular outdated statistics only for comparative purposes. I also like to mention several synonyms and semantic terms throughout the intro and body copy. Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches.

Determine what type of traffic loss you're dealing with

Experimenting requires thoughtful tinkering. Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Again, this should be editable in your website's CMS. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors.

Take the stress out of keyword stuffing

Broken links can signal to search engines that your site is poor quality and will frustrate users. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Twitter's users are more racially diverse than the internet as a whole or Facebook.

Be clear, truthful and accurate when it comes to keyword stuffing

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn't add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It's not most of the times. Gaz Hall, from SEO Hull, had the following to say: "This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites."

Siphon a small percentage of the production searches to the new search engine

They will generally return some result that needs attention. Only if your site is completely Flash based or your homepage consists of nothing more than a Flash presentation. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can't find what they're looking for they'll return to Google. Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of any search engine by knowing a current or former employee.