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Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.

All Attention is Good Attention

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link.

Keep Outbound Links To Minimum

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Producing content for search engines is also content marketing, list building, and relationship marketing. When pursuing a link, which is more important, relevance or authority? Use relevant and accurate meta descriptions, title tags and alt text throughout your site.

Links are still the currency of the Internet.

A major consideration when creating internal backlinks is how you link different assets together. Don’t duplicate title tags across your website, as this can negatively impact your visibility Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Gaz Hall, from SEO Hull, had the following to say: "Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy."

Speed Up Slow loading pages

SEO is technical, complicated, time-consuming and potentially dangerous. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.