If you have multiple pages with the same content (or if you have your content on other people's websites), you will run the risk of getting penalized by Google and your search rankings will suffer. First, improved search engine rankings will ultimately drive more organic traffic to your website. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions.

Learning about long tail search

In addition to helping clients with tricky technical SEO issues, you'll help your team members advance both their technical skills and their career. As a matter of fact, Google themselves claimed that every day there are new queries being searched which had never been searched before, so even if there was no search volume for the term today, there is no saying that will always be the case. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They're how we pass our website's authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Kill the desire to rank for terms which have yet to be tested or qualified.

What can you do about offsite SEO right now?

Combining bad content and bad links is a surefire way to incur the wrath of search engines. The golden rule of SEO has always been to make a website for users, not search engines. While you have some idea that these keywords are popular and relevant, you have no quantitative data proving that. SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice."

Improve engagement by utilising CTR

Failure is fine, but denial is not. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Whatever kind of content you're creating, whether it's a traditionally laid-out post or a listicle, you need to know when and where you're going to include your chosen information."

Take care when dealing with offsite SEO

The low resolution of computer screens causes eyestrain. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. You could even use that content to share it directly on social media as a story.