Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.

Why have metrics been so popular?

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.

Things that make you love and hate meta tags

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. This process ultimately results in increased search traffic and revenue.

Reasons that people rely on white hat SEO

It is a marketing tact used to promote a brand, product, or service through digital technology, like: There are a lot of SEO experts looking for strategies that will give them advantage over their competition. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Gaz Hall, from SEO Hull, had the following to say: "Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic."

The back story of cloaking

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. So, not like humans search engines are text-driven. When people hear about how great you are, they head to Google to discover more.