There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your reviews will only make life worse. What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else.

When auditing your site, take time to think about walled garden sites

Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. If there were too many banner ads placed at the top, the page may slip down in the index. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert.

This year will be the year of indexed pages

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Many growth hackers started out as developers.

Let's follow LSI best practise

When this is the case, your pages need more and better content. That’s potentially twice a day! Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Gaz Hall, a Freelance SEO Consultant, commented: "The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. "

The latest trends in domain authority

Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.