Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Google continues to maintain that meta descriptions don't help with rankings whatsoever. reate Unique, Relevant And Valuable Content For Your Website! There is no single tip I could give that would tangibly help a person further their search domination.

Indicate page titles by using title tags not by relying on sitemaps

If someone searches for a specific question or problem, your title will make your article more likely to show up. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll then have the option to make such links "no follows" so Google stops paying attention to them. Even though Google doesn't map keywords from queries to pages like it used to, it still uses keyword phrases to help it understand site pages, so they're still a valuable strategic focus in an SEO campaign. There is always something new to try that could potentially make a huge impact on a campaign.

Think about bounce rates from the start

Perform instant analysis of your on-page SEO. When we talk about search engine optimization, we're talking about organic traffic. Many CMSs have various plug-ins or modules that allow you to run just about any type of site with decent on-page SEO support. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS.

Let's talk about local search

Why not try replacing it with another one that could work better. Backlink building has become more of an art form than an exact science, especially since Google's algorithm updates have all but eradicated the old ways of building links. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Gaz Hall, an SEO Expert from the UK, said: "Not all links are created equal, however."

The mysterious world of quality

The social media landscape rapidly evolves. Rather than selecting a handful of specifically phrased keywords to hammer into your content at every turn, in the modern world, you'll want to find subjects that your average user might like to read about or search for, and build content topics around those subjects. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. How your site functions, displays, and how your users interact with your site are also important considerations.