There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Start focusing on your visitors, on the people that want to buy your product or services.
Structure your content to meet your SEO needs
Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Google is a very
smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.
Too Many On-page Links
It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. SEO marketing can be
a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected.
Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Use internal links with clear and informative anchor text. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. According to SEO Consultant
, Gaz Hall: "Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another."
Thin content issues might negatively impact SERP visibility
When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. If your motive was
only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms.