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Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content.

Don’t guess your site speed problems; diagnose

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. At a bare minimum, include social sharing buttons on your content. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it).

Do not optimise for irrelevant keyword searches.

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.

Build on the trust of existing content

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Gaz Hall, a Freelance SEO Consultant, commented: "The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article."

Think like a human not a spider

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links.