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If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.

Top trends in static pages to watch

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI.

Create content about LSI

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops. A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you’re up to date on social media.

So lets talk about SEO and its importance to digital marketing

It’s extremely invigorating to help someone gain knowledge about something you take for granted. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Gaz Hall, an SEO Expert from the UK, said: "Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns."

Types of site changes brought on by 301 redirects

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. There is always something new to try that could potentially make a huge impact on a campaign.