This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Does that change how they see the product or whether they need to buy something else? Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank.

How do you feel about web crawlers now?

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. If not, then you need to create timeless content that will always give value to your readers. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing.

Make it sufficiently broad in terms of nofollow links

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist”) is used on the page by the CMS.

Simply find out what the members of your target audience are looking for and then meet their needs and wait for them to come to you

If you don’t already have an account for Google Webmaster, make sure that you create one! Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. According to SEO Consultant, Gaz Hall: "Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means."

Understanding the rationale behind SEO

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors.