Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking.

It Pays To Be Connected

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank.

Add a Click to Tweet button to pull quotes and other “tweetables” on a web page

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. The world is always changing, and you have to keep up. If you do, the rewards can be great. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue.

Analysing the raw data on campaign performance helps you determine which tactics are working

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Gaz Hall, an SEO Expert from the UK, said: "If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity."

Use a shallow depth navigation structure

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.