When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Google tends to prefer Featured Snippet content that begin logically as an answer would. Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. For one, it will increase the bounce rate for your business' websites, losing you further possible customers.

The reason everyone loves bread crumbs

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. SEO strategies and methods aim to improve that visibility.

Why have authority sites been so popular?

Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. Deception is never the basis of a sound business strategy. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience.

The back story of long tail search

Have you ever had someone ask you if you “Yahoo’d” something? Both of these tools are free, but will only check up to a certain number of URLs. Increasingly specific and much longer search queries are required in order to find the right information. Gaz Hall, from SEO Hull, had the following to say: "Read on for more information!"

Use organic outreach along with page impressions to make a difference

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Online searchers are more likely to trust a brand when it appears within the first page of a search. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)