You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. You can do this, too! As you can see SEO has both its benefits and its disadvantages. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher.

Reasons why you cannot fully understand onsite SEO

The balance of art and science that's called for varies for every new project. Search engines tend to penalize these less valuable pages in the search results. In this scenario, it's common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords.

The benefits of search engine spiders to your search marketing strategy

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That's why Google uses "dwell time" to size up your content's quality. However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page.

Lets talk about the SEO elephant in the room

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Gaz Hall, from SEO Hull, had the following to say: "The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords."

Useful tips from experts in web 2.0

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. If you know your industry inside out, then you'll immediately make assumptions based on what you would search to look for your products or services. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! Another way that having your keywords in the URL helps is when it comes to link building for Google.