To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. If your current website isn’t using HTTPS then you should start scoping out a migration. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. We recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content.

You’ll be able to beat your competitors by considering carefully the use of link bait

Google might interpret that important information is available on pages that you link externally through the keywords. SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up.

Advantages of quality and how you can take advantage of this

The bounce rate is an important metric to measure the relevancy of content to users. Semantic search is powered by a process called word-sense disambiguation. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag It’s important to monitor the backlinks your site is accumulating

Why has CTR been so important?

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content."

What everyone ought to know about local search

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. When pursuing a link, which is more important, relevance or authority? A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. You can see who registered a website, where they’re hosting it, and how many site managers they have.