I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Already, more than half of Google searches come from mobile devices including smartphones and tablets.

Pay attention to meta tags

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing.

Identify What’s Working and What Isn’t with regards to SEO campaigns

Do your homework. It will pay off. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks. SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords.

How you will benefit from search queries

For a search program to be successful, it must also be specific and clear. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. According to Gaz Hall, a UK SEO Consultant : "Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order."

What's the story about mobile search

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important.