You can also use link profile analysis as a means of competitive analysis. Link building takes time, energy, and money. If most of your website visitors spend less than 15 seconds on your blog posts, this means that people quickly skim through the content instead of reading it word by word. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site.

Boost site speed and utilise URLs

Google has made some steps to improve Google this by auto?suggesting answers based on content that exists within Google reviews. Duplicate content is an important issue to check for during your SEO audit. It's stuff that you have control over and can change on your own website. Different SEO strategies can help any website owner, whether it's a business or personal website.

Mobile-First Indexing: Fix issues around dynamic pages

Google's web crawlers travel around the web via links collecting data about each page, so it's a good idea to regularly audit your external link profile to ensure you aren't sending visitors (or bots) down a dead end street. Now that you have a list of keywords that you can target, let's move on to the on-page optimization section. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. If you've recently changed topic focus or hosted an abnormal guest blog, the sudden alteration in authority could slightly interfere with your rank as well.

There are lots of things that you can do to get better rankings on Google

Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Rule number one of engagement: slow loading speeds are your enemy! Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Gaz Hall, a Freelance SEO Consultant, commented: "You will want to keep links that come from high-quality sites and get rid of links that come from low-quality or spammy sites."

What your mum didn't tell you about bread crumbs

For example, a site may add "/?locationid=20398" to the end of the URL to generate a unique ID. And for that a solid digital marketing and SEO strategy should be in place. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations.