If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results.

It doesn’t always guarantee high click-through-rates

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?

Make your content scannable with keyword-rich headings and helpful visuals

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Create link-worthy content

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Gaz Hall, a Freelance SEO Consultant, commented: "Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines."

When to Consolidate Content for Maximum Impact

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again.