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Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Now, words are linked to concepts, which are increasingly important to determine relevance. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing.

We've reached a tipping point when it comes to reporting

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. To understand evergreen content, think of the evergreen tree: Competition for user attention is stiff. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.

How do you feel about bounce rates now?

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. There are two main philosophical buckets of practices for SEO: black hat and white hat. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions.

Why your digital marketing strategy should centre around onsite SEO

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? According to Gaz Hall, a UK SEO Consultant : "You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page."

When you start measuring your metrics, it can be tempting to place emphasis on metrics that look flashy

Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. With so much crap content on the web, Google doesn’t want to waste space indexing it. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices.