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But you can't just create links from any websites. Search engines have confirmed page speed is a factor they take into consideration for their algorithms (which organize the SERPs), therefore it should only be logical for us to implement every measure we possibly can to ensure our website loads as fast as possible. If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don't have to spend an eternity trying to find what they're looking for.

We're searching in different ways today

It's highly unlikely that this searcher is ready to spend money at your agency. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. SEO tools like WebCEO are pretty good at finding technical errors. Fixing them is up to you. This behavior sends a positive signal to Google that your site is relevant to the user's query.

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Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Search engine crawlers focus on text, making word-rich article writing the "traditional" higher value proposition for SEO. The HTML tag "Rel=nofollow" tells web crawlers not to follow the link that follows it, turning it into a "no-follow" link.

Reasons that people rely on canonical URLs

XML sitemaps are far more important. And of course, remember to track your local ranking performance. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note."

Why I hate anchor text

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it's no surprise that the best and most relevant pages are given higher positions on a search engine results page. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Quality link building is more about creating relationships, not exchanging links. It represents a two-way street in which a sender establishes a connection with a receiver.