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The text in your website's footer, the short product descriptions that show up in your eCommerce store in multiple product categories, and so on. Most searches at the major search engines are not for products. Com Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and. FIGURE 13-1: Look for these sorts of icons and links to indicate that an RSS feed is available.

Discover the connection between user experience offsite SEO

Local businesses As Hummingbird proliferated, however, the number of KG integrations increased in all categories, including keyword searches as questions that also increased. Ahh, a nice simple one! More and more sites are using nofollow attributes to stop people from placing links purely to help their search engine rank.

Understanding long tail search in relation to your marketing strategy

There are two distinct ways to get on the search engines. I've seen search engines pick up the sitemap file, put it into the search results, come by and pick up 3 articles from the index, ignore the other 20, and leave a whole bunch of old, nonexistent articles in the index. Perhaps you publish an in-depth guide to SEO on your blog and optimize it accordingly. Update your content regularly.

Try to target a hungry crowd by paying attention to citations

That's a major increase for a relatively simple step, so it's definitely worth your time to include. Make your content easier and more enjoyable for visitors to read. A mobile-friendly site is important for two reasons. According to SEO Consultant, Gaz Hall: "Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings."

Why most people will never be great at SERPs

The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed/load time is optimized as much as possible. There seems to be a general feeling that duplicate content is bad, and that having duplicate content on your site will get your site penalized. If they are exactly the same but for the city name, the search engines won't like it, so customize each one somehow. By the way, don't imagine that just because you're working with a large web-design team with extensive programming experience, such a team understands search engines.