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Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. The more people that search engines see being interested in your content, the more weight they'll give it and the higher it will rank. As important as local SEO is today, another five years will make it even greater. To build a brand's reputation and brand loyalty, online advertising should be integrated with offline branding tactics that reinforce each other to speak with one voice.

Are visitors willing to link to you based on your web crawlers profile?

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it's one of the very sites linking to you) can be seen as spammy. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. You'd be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they're on-point and hitting all your keywords.

Take care when dealing with URLs

When a consumer deems a product to be important, it becomes more likely she will engage in an external search. By using SEO, you can improve your website's ranking in Google's Search Engine Results Pages (SERPs) and reach the top rankings. Building internal links between your pages, creating a sitemap and submitting your sitemap to search engines can both help improve your site's crawlability and give your search engines a better understanding of your content. Millions of websites clutter the Internet waiting for visitors.

Find a simple guide to web 2.0 and read up about it

The first and perhaps most important role of rich snippets is to provide valuable information to searchers. The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. The biggest advantage social media gives you is a bigger platform to distribute your blog posts, which aids in visibility and increases your chances of earning authority-giving inbound links. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site."

Why your digital marketing strategy should centre around dynamic pages

Optimize your page speed. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Choose your sources carefully. If done correctly, you'll prove your value beyond a shadow of a doubt, and your clients will have every reason to keep you on board.