As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Both 301s and canonical URLs can be used to solve for duplicate content issues. Google Trends provide clean and reliable results for the popularity of keywords and phrases. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long.

Help you keep your site better organized, by making use of Google algorithms

"Long-tail keywords," which are search phrases consisting of several words, can be ranked for naturally because of the types of content titles you choose pertaining to those topic keywords. Think awards, testimonials, endorsements, and other trust factors. If you don't follow the search rankings of your website and don't know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. And that's definitely something we don't want.

Are you making these trust rank errors?

Ideally, you'll want most of your links to last for years. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. If you want to call yourself an SEO with a straight face, you can't afford not to optimize your header tags.

Losing Focus on web portals

Link profile analysis is also a good time to check your anchor text diversity. The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in your strategy. Search engines are the key to making your site more than a fading mirage in the desert. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much."

You'll be able to beat your competitors by considering carefully the use of user generated content

The importance of analytics in digital marketing is akin to financial reports in business. As technology improves, there is no doubt a lot of these problems will go away on their own, or an existing tool will introduce a feature that manages to address them. You should combine or canonicalize similar or duplicate pages, just as you should target one search intent per page. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines.