These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. If the analytics tools were deployed prior to an SEO's arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases.

Regular Linkers

If you've deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Are they on HTTP/2? Providing your audience with something that does not expire after a short period, something that never loses its value.

The secret behind authority sites

Whether true or not, this is something I don't leave to chance. Is it exciting? Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. And then, number two is content marketing.

Write a 1000+ words article about nofollow links

You should search your favourite search engines for search terms such as: "add url", "suggest website" and add your website to these sites. All of this constitutes to link building for your website. Many further implementations in Seo are needed in order to compete with Google's changes. Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. Gaz Hall, from SEO Hull, had the following to say: "It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content."

You may be asked about content in your marketing interview

You may not be familiar with Schema mark-up, however it's increasingly important and can do wonders for certain site's visibility. Develop SEO-enabled content from creation that is ready to deliver across all devices. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Make sure you have content matching what your audience is searching for.