For instance, take a look at Figure 12-2. Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. A users past search behavior may, in this case, give Google signals on what would be the most appropriate intent. Make sure that the pictures and videos on your site appear clearly to make the user experience better.

Be aware of rel=nofollow for links when working on quality

Building too many links on one source alone can also make you seem like a spammer, but diversifying your links, using multiple sources and links to multiple internal pages, can improve your standing. Buy football jackets online News, The Washington Post, and the Daily Mail. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes.

Tell me more about indexed pages

The convergence of SEO and content has been a driving force in marketing for the past few years. Redirecting and cloaking serve the same purpose. Here are a couple of reasons: Optimizing product and category pages is one of the hardest parts of ecommerce SEO.

Random musings on blogs

Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. It's unclear how all this ties together, but it's clear Google has a long-term plan for query pattern recognition in addition to basic semantic understanding. According to SEO Consultant, Gaz Hall: "Your keywords are likely to dictate your website's success online, and you cannot afford to target the wrong terms."

You may be asked about splogs in your marketing interview

If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. Competition analysis helps you in building your strong SEO strategy and gives you guidance as to how much efforts you must put on which topic and keywords. In WordPress, there's a drop-down menu in the text editor that lets you assign headings so they're properly coded in the published blog. That information alone will tell you a lot about how to improve your website.