For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Content that is valuable and useful gets shared. Create something people can use right away. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn't been changed in two years is never going to do well.

Think about link research from the start

The homepage (primary) URL doesn't redirect to another website or irrelevant page? One thing is clear, mobile overtakes the desktop. After implementing any SEO technique, you need to monitor your efforts. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before.

Ensure more convenience for users by using link exchanges

Motivate users to click on the links. Users will be more willing to take action if it benefits them in some way. Make it clear that on the other side of that link lies a solution to their problem. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. A descriptive alt text can alert users exactly what is in the photo. Optimise them sensibly and focus on increasing clicks to drive users from the search results to your site.

Tell me more about static pages

Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google has adopted this blended (SERP) model, calling it Universal Search."

Your marketing strategy could use a facelift - consider including SERPs to adhere to best practise SEO principles

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Paid ads are increasingly getting much more reach. And, it is a machine learning system that helps Google decide where pages should rank in search results. Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume.