But you can't just create links from any websites. Search engines have confirmed page speed is a factor they take into consideration for their algorithms (which organize the SERPs), therefore it should only be logical for us to implement every measure we possibly can to ensure our website loads as …

These pages should provide for graceful site reentry. There are as many ways to build links as there are types of website. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions …

The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt to multiscreen formats. Take your organization's SEO results to the next level by furthering your knowledge on the latest tactics, strategies and trends that will move your website up the list of search results. If …

Either way, understanding the improvement of site performance after the implementation of new SEO strategies has become incredibly straightforward and accurately quantifiable. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. As …

Rather than implementing new pages or new copy that you think will make Google happy, make changes that you think will make your users happy. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you …

When you're considering meta tags to describe your content, images, and video, you'll likely run through the list of accurate descriptors and try to find as many target keywords as possible to include; after all, there's rarely a technical limit imposed on how many meta tags you can assign to …

Every year, more companies get online, more webmasters start SEO campaigns, and more keywords become the target of strategic development. As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how …

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to …

Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to …

This would lead to a reverberating effect, theoretically giving preference to links that still exist but also taking former links into consideration. Table 3-1 provides a full list of gTLDs along with their descriptions. You can use Ahrefs to find potential long tail keywords. The fact remains that knowledge of …

The last thing they want is for us SEOs to completely figure out their algorithm, because once that happens, the integrity of their search results will be destroyed as folks manipulate them all to hell. Create a meta description that both entices readers and includes your keyword phrase. Brand names …

This will be the first step toward building a mutually beneficial relationship. Make sure each of your employees know to encourage your customers to post reviews about their experience. Make a point to search for your site on Google alternatives to see where you rank. Quality will win over quantity …

By publishing the usually static Privacy, Contact Us, About Us pages, you can improve your site's visibility and rank higher in search engine result pages. Don't ignore any task, no matter how small the impact. Journalists need stories. The Featured Snippet section appearing inside the first page of Google is …

Exactly how you implement your strategy is up to you, but you'll be served well to keep these rules in mind. Paying attention to alt tags is also beneficial to the overall on-page SEO strategy. Marketers make plans to establish an effective position when the firm expands into new countries …

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Many free tools are available on the Internet, including content management system (CMS) portals, blogs …

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. However, do not go changing all of your current URLs just so they have keywords in them. Although the content-type meta tag may …

The answer to this question is like most others: it depends. Rich snippets are actually a form of structured data or structured markup, which is an organizational format used by search engine crawlers to properly understand and categorize your site, while using bits of that information to aid searchers in …

You'll get into keyword cannibalization, when multiple pages will be competing for the same keyword (and probably none will be ranking). Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they're seeking, as well as similar content they might also …

Old SEO practices meant a huge emphasis on keywords. Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. Google loves displaying reviews in search results. ).

Secrets …

The content needs to be skimmable for time-crunched readers. HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Beyond page URL, title, and headings, content is most influential on search engine rankings. However, you'll have to consider more than just the quality of your …

Google says it's better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn't be too long or too short. This type of content reads as if a robot wrote …

If you have trouble with this, try reading your writing back to yourself, out loud. When considering the number of your external links, and the frequency with which you post them on an external site, it's important to understand Google's law of diminishing return. A 'three clicks' rule says that …

Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm …

If their query is personal injury lawyers, they may go to that result over others. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking …

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. You'll also want to do a quick check to see if there are any …

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. That is, Google is quite adept and knowing what good content looks and sounds like and what bad content looks and sounds like within a specific vertical. On the other end of the spectrum …

Repetition produces patterns and patterns lead to observations. Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular …

Additionally, you'll want to make sure your description is accurate-don't make false promises or sensationalize your page. If your content doesn't do that, your website & content will NOT be fully optimized for search. This requires you to find your top performing articles, update the content to make noticeable improvements (like …

LSI Keywords are simply related keywords to the topic or your target keywords. Accordingly, you have to focus your vision on the metrics that are most important, and report them as accurately and transparently as possible. Alternatively, you can set up canonical tags to instruct Google which version of the …

In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if the ads are well done and fit the scene. There are no firm guarantees as to how quickly new sites - or pages - will be crawled by Google and then appear in the …

This process is quite complicated with the search extending to many different servers and indexes. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. You should instead indicate to …

User intent or query intent is what the user wanted when he/she typed their search terms into a search engine. Keyword research provides an understanding of the words and phrases that consumers use to find your products. However, this doesn't mean that link building hasn't changed at all since …

And keyword usage is where on page optimization begins to blend with off page optimization. If the wrong people are hitting your website, it's all for nothing Thus you have two audiences, your actual client, and the AI robots that Google and other search engines use to index your site …

And even if it does, I highly doubt that it will be able to determine if you have been using this technique or not. The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase …

When you start to see early momentum, it's easy to get excited and think that you'll see even more impressive, faster results if you just build more links in a short period of time. There are many factors for what's considered "quality" content-far too many to list here, but these …

Hero to zero hurts! While PR is typically dismissed by many SEOs as either outdated, irrelevant or simply not worth the effort, they are veritably ignoring a key in their digital marketing strategy that opens large doors. When we take this approach, we are rewarded by Google since this meets …

For starters, only choose keywords that you can work into your content naturally, and then, work them into content titles only when they're appropriate. Infographics are one of the most popular methods to increase your site's traffic with quality content, and to procure high-quality authority links. Low-cost agencies can't possibly …

Make adjustments. If it looks like you have one big influx of backlinks, followed by a period of total inactivity, it can reflect poorly on your website. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it …

It's important to understand that the search engines have issues with excessive link exchanges. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content …

This is a big one, especially now that the majority of online traffic comes from mobile devices. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively …