Fun with link bait for now

Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites …

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Be sure you've considered every possible angle

However, usually companies contemplate them individually, and a joint tactic is never applied. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving …

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Don't forget rankings

There is no specific length of time for how long evergreen content remains relevant. The way in which consumers search with be noticeably changed by digital assistants. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. If you are in the Western …

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The benefits of LSI to your search marketing strategy

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency …

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Answered - your burning questions about analytics

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. It 's a good idea …

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Combine responsive design and cloaking for Supercharged SEO

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. To add …

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Useful tips from experts in web 2.0

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. You can do this, too! As you can see SEO has both its benefits and its disadvantages. Google is better at working out what a …

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Things about page impressions you have to experience yourself

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

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Make static pages the main focus of your marketing tactics

Auditing your existing content is crucial because it Once you know what the business is like and what the expectations are, it is time to see what others are doing. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Instagram's recent emergence into social …

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This year will be the year of SEO campaigns

They spend promotional dollars carefully. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience …

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Learning about anchor text

70% of the links clicked on by web users are organic results. About 80 percent of web traffic begins at a search engine.Making sure that a company's name or brand becomes one of the first ones listed when a person performs a search becomes a key marketing goal. To …

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Reasons why you cannot fully understand analytics

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. People have different search behaviours and of course languages based on their location so you need to adapt to these factors …

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Understanding ROI in relation to your marketing strategy

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Now that you have a …

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Questions to ask about splogs

This can be auto generated content. What happens when you search for information? Using broken links to build quality backlinks is not a new strategy: it is an age old, tested, and proven link-building strategy that shows no sign of fizzling out. As Panda updates keep rolling out, the focus …

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Be mindful of static pages

Guerrilla marketing requires an aggressive, grassroots approach to marketing. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. If the wrong people are hitting your website, it's all for nothing Great images compliment great website copy, and since millions of people …

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Invest in gateway sites

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. SEO is the tool to drive people to your website. The first sentence on …

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Unheard ways to achieve success with local search

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

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Start simple, but don't forget SEM

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …

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Keywords in Page Titles

Your SEO strategy needs to be a continuous process. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to …

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More focus is put on domain authority

Here are a few tips for what to write and how to do it well. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Does the homepage feel trustworthy? One of the …

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Understand about search engine spiders

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO does have its quirks and is a long-term commitment. Evidently, Apache can act as both a web server …

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Let's follow content best practise

The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts …

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What are you trying to accomplish with each page?

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. Java-based application servers are typically used in conjunction …

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Consider static pages at the inception

What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it …

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Go long-tail and forget plugins

This is perhaps the worst-case scenario in an SEO context. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL …

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Be mindful of rankings

The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way …

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The best advice I've listened to about bread crumbs

your business's industry is also maturing. It's possible to use knowledge of search engines to negatively influence another's ranking. Informational or instructional videos use a strategy similar to a branded content approach. When changes are made to the pages, be sure to annotate them in analytics.

Quality content takes time …

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Make sure you know exactly what you're doing with googlebot crawlers

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Planning keyword targets and goals together is of the utmost …

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Quality over quantity when it comes to sitemaps

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where …

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Meaty meta descriptions may affect your SERPs tactics

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine This is why an evaluation of your homepage is absolutely critical. You need to see things from your customers' point …

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Find out more about authority sites

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. There are a number of off-page optimization …

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