Google says it's better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn't be too long or too short. This type of content reads as if a robot wrote …

If you have trouble with this, try reading your writing back to yourself, out loud. When considering the number of your external links, and the frequency with which you post them on an external site, it's important to understand Google's law of diminishing return. A 'three clicks' rule says that …

Now, however, every single business out there has competition, which means no matter how much on-page optimization you do, you won't necessarily see your site rank well. The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm …

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. You'll also want to do a quick check to see if there are any …

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. That is, Google is quite adept and knowing what good content looks and sounds like and what bad content looks and sounds like within a specific vertical. On the other end of the spectrum …

Repetition produces patterns and patterns lead to observations. Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular …

Additionally, you'll want to make sure your description is accurate-don't make false promises or sensationalize your page. If your content doesn't do that, your website & content will NOT be fully optimized for search. This requires you to find your top performing articles, update the content to make noticeable improvements (like …

LSI Keywords are simply related keywords to the topic or your target keywords. Accordingly, you have to focus your vision on the metrics that are most important, and report them as accurately and transparently as possible. Alternatively, you can set up canonical tags to instruct Google which version of the …

In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if the ads are well done and fit the scene. There are no firm guarantees as to how quickly new sites - or pages - will be crawled by Google and then appear in the …

This process is quite complicated with the search extending to many different servers and indexes. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. You should instead indicate to …

User intent or query intent is what the user wanted when he/she typed their search terms into a search engine. Keyword research provides an understanding of the words and phrases that consumers use to find your products. However, this doesn't mean that link building hasn't changed at all since …

And keyword usage is where on page optimization begins to blend with off page optimization. If the wrong people are hitting your website, it's all for nothing Thus you have two audiences, your actual client, and the AI robots that Google and other search engines use to index your site …

And even if it does, I highly doubt that it will be able to determine if you have been using this technique or not. The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase …

When you start to see early momentum, it's easy to get excited and think that you'll see even more impressive, faster results if you just build more links in a short period of time. There are many factors for what's considered "quality" content-far too many to list here, but these …

Hero to zero hurts! While PR is typically dismissed by many SEOs as either outdated, irrelevant or simply not worth the effort, they are veritably ignoring a key in their digital marketing strategy that opens large doors. When we take this approach, we are rewarded by Google since this meets …

For starters, only choose keywords that you can work into your content naturally, and then, work them into content titles only when they're appropriate. Infographics are one of the most popular methods to increase your site's traffic with quality content, and to procure high-quality authority links. Low-cost agencies can't possibly …

Make adjustments. If it looks like you have one big influx of backlinks, followed by a period of total inactivity, it can reflect poorly on your website. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it …

It's important to understand that the search engines have issues with excessive link exchanges. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content …

This is a big one, especially now that the majority of online traffic comes from mobile devices. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively …

That is why any website needs both these types of backlinks to have all direct and indirect benefits and to be loved by Google. The key is to focus on creating natural content that appeals primarily to readers. This provides little information for the search engine to understand the page …

A better tactic you could use today is guest blogging. Updates don't always roll out as quickly as a light switch being flipped. Put simply, it's best to avoid obtaining irrelevant backlinks. Avoid dynamic URLs.

Writing Content That Converts

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Including LSI keywords in your content will help Google and other search engines better understand your relevance to a topic. Google said …

There are many out there, and if you don?t know where to begin, or are struggling with the next step, contact them. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Although the resource investment for monitoring …

And you know what Google delivers. Testimonials generate greater credibility than self-proclamations. Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. That means, every year, it's a little bit harder to rank for competitive keywords, and every keyword gets just a little …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. These metrics will tell you if you're hitting the mark or missing it drastically. You can begin building them by identifying awesome companies and blogs …

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. There are conspiracy theorists for almost everything, I guess. If that's the case, your publisher will have clear grounds to remove the link, and if they don't, you could end up …

One of the primary ways Google determines which websites are valuable is by looking at how it connects to other pages on the internet. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. One place where header tags do seem to make a positive impact on SEO is with featured snippets. Real SEO is all about helping Google understand the content of your website. It's about …

Reaching out to your colleagues and allies for links is one thing, convincing strangers to link to your content is another. If you think about SEO as hiking to the top of a mountain, then keyword research is the step that will make sure you're at the right trailhead to …

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have …

This all makes perfect sense, right? Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the …

Changing one of these aspects create an alternative scenario 'B'. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Similarly, your anchor text and internal links are leading visitors to multiple different pages instead of one authoritative page on the subject. Sometimes we just …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. When consumers believethat various brands provide the same set of attributes, brand parity results. Having great content that is appropriately optimized for a site is incredibly important …

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. There is no denying that link networks pass serious ranking power. In the early days of search, link building was a breeze. Thin content tells a search engine that your sitepage …

You shouldn't wait passively for people to finally decide to link to you. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Any duplicates are taboo. Again, start by disabling JavaScript before accessing your website.

How we improved …

Brand mentions, with or without a link, are becoming increasingly important as well. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! IMC plans are vital to achieving success. Poor SEO can also lead to irrelevant traffic.

Reasons that marketers love landing …

To a search engine, relevance means more than finding a page with the right words. When Google pushes a new update, it's usually to improve some element of the online user experience, such as when it improves its ability to evaluate "good" content. Whether you're adding your images to your …

That will give you the highest chance of ranking for keywords relevant to that topic because they appear naturally in the body of your blogs. When you get higher website traffic, your chances of generating more leads will improve. The close relationship between Google and YouTube ensures that anyone excelling …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Someone …