Unheard ways to achieve success with local search

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

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Start simple, but don't forget SEM

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …

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Keywords in Page Titles

Your SEO strategy needs to be a continuous process. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to …

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More focus is put on domain authority

Here are a few tips for what to write and how to do it well. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Does the homepage feel trustworthy? One of the …

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Understand about search engine spiders

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO does have its quirks and is a long-term commitment. Evidently, Apache can act as both a web server …

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Let's follow content best practise

The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts …

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What are you trying to accomplish with each page?

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. Java-based application servers are typically used in conjunction …

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Consider static pages at the inception

What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it …

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Go long-tail and forget plugins

This is perhaps the worst-case scenario in an SEO context. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL …

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Be mindful of rankings

The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way …

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The best advice I've listened to about bread crumbs

your business's industry is also maturing. It's possible to use knowledge of search engines to negatively influence another's ranking. Informational or instructional videos use a strategy similar to a branded content approach. When changes are made to the pages, be sure to annotate them in analytics.

Quality content takes time …

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Make sure you know exactly what you're doing with googlebot crawlers

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Planning keyword targets and goals together is of the utmost …

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Quality over quantity when it comes to sitemaps

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where …

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Meaty meta descriptions may affect your SERPs tactics

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine This is why an evaluation of your homepage is absolutely critical. You need to see things from your customers' point …

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Find out more about authority sites

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. There are a number of off-page optimization …

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Having fun with search queries

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. You can hire good writers, but that is often an expensive proposition. You may be …

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So lets talk about SEO and its importance to digital marketing

However, the modern Google algorithms feature a process known as semantic searchh. Original Content Is King, they say. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can …

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Fundamentals of Earning and Attracting Links

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. While building …

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Concentrate on actionable analytics

And, so the reason why SEO can be hard is because you have to test things out yourself. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media …

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Questions to ask about white hat SEO

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice …

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Measure and monitor your online authority

The bounce rate is an important metric to measure the relevancy of content to users. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding …

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The truth about link research

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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How To Check If A Site Is Worth Getting A Link From

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. A search result with a high CTR can often be given a boost by Google because it …

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Making your site easy to navigate

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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