That is why any website needs both these types of backlinks to have all direct and indirect benefits and to be loved by Google. The key is to focus on creating natural content that appeals primarily to readers. This provides little information for the search engine to understand the page …

A better tactic you could use today is guest blogging. Updates don't always roll out as quickly as a light switch being flipped. Put simply, it's best to avoid obtaining irrelevant backlinks. Avoid dynamic URLs.

Writing Content That Converts

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Including LSI keywords in your content will help Google and other search engines better understand your relevance to a topic. Google said …

There are many out there, and if you don?t know where to begin, or are struggling with the next step, contact them. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Although the resource investment for monitoring …

And you know what Google delivers. Testimonials generate greater credibility than self-proclamations. Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. That means, every year, it's a little bit harder to rank for competitive keywords, and every keyword gets just a little …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. These metrics will tell you if you're hitting the mark or missing it drastically. You can begin building them by identifying awesome companies and blogs …

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. There are conspiracy theorists for almost everything, I guess. If that's the case, your publisher will have clear grounds to remove the link, and if they don't, you could end up …

One of the primary ways Google determines which websites are valuable is by looking at how it connects to other pages on the internet. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. One place where header tags do seem to make a positive impact on SEO is with featured snippets. Real SEO is all about helping Google understand the content of your website. It's about …

Reaching out to your colleagues and allies for links is one thing, convincing strangers to link to your content is another. If you think about SEO as hiking to the top of a mountain, then keyword research is the step that will make sure you're at the right trailhead to …

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have …

This all makes perfect sense, right? Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the …

Changing one of these aspects create an alternative scenario 'B'. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Similarly, your anchor text and internal links are leading visitors to multiple different pages instead of one authoritative page on the subject. Sometimes we just …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. When consumers believethat various brands provide the same set of attributes, brand parity results. Having great content that is appropriately optimized for a site is incredibly important …

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. There is no denying that link networks pass serious ranking power. In the early days of search, link building was a breeze. Thin content tells a search engine that your sitepage …

You shouldn't wait passively for people to finally decide to link to you. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Any duplicates are taboo. Again, start by disabling JavaScript before accessing your website.

How we improved …

Brand mentions, with or without a link, are becoming increasingly important as well. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! IMC plans are vital to achieving success. Poor SEO can also lead to irrelevant traffic.

Reasons that marketers love landing …

To a search engine, relevance means more than finding a page with the right words. When Google pushes a new update, it's usually to improve some element of the online user experience, such as when it improves its ability to evaluate "good" content. Whether you're adding your images to your …

That will give you the highest chance of ranking for keywords relevant to that topic because they appear naturally in the body of your blogs. When you get higher website traffic, your chances of generating more leads will improve. The close relationship between Google and YouTube ensures that anyone excelling …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Someone …

Optimized code takes less time to execute; therefore, optimized pages load faster. If the text color is too pale, or too small, it makes the page difficult to read. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting …

Unskilled users distributed newsletters that looked like font catalogs, using every imaginable typeface and style. One could argue that the deceptive SEO practiced in its early days is long gone. Check out your site code to ensure you're using a single H1 tag on each post, and unintended text is …

It's no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it's going to be to rank for that keyword. SEO-ing your web content is a great way to generate easy traffic. That being said, you …

Open source software isn't more prone to bugs than anything else. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped …

These include flash and Java script, the inner site architecture, header codes, and redirects. In fact, these are man for the job. Search success comes from sound strategy, innovative thinking and effective execution. Is there a way to increase your chances of winning?

Types of site changes brought on by …

If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Images can also be optimised with the name of the image, the image alt text, and the image description being …

The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic …

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. If you don't want to spend any money on a keyword tool, you can simply google …

Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites …

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. They couldn't be more incorrect …

Whatever content you create must have a purpose. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth exploring - I've used it in the past. Often webmasters …

However, usually companies contemplate them individually, and a joint tactic is never applied. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving …

There is no specific length of time for how long evergreen content remains relevant. The way in which consumers search with be noticeably changed by digital assistants. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. If you are in the Western …

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency …

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. It 's a good idea …

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. To add …

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. You can do this, too! As you can see SEO has both its benefits and its disadvantages. Google is better at working out what a …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

Auditing your existing content is crucial because it Once you know what the business is like and what the expectations are, it is time to see what others are doing. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Instagram's recent emergence into social …