Google Algorithms Target Low-Quality Content

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Information Architecture allows people and search engines to better understand the content …

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Use each keyword carefully

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all …

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Where are you seeing the fastest movement in the SERP’s?

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. You can get …

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Draft content for each target keyword

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO …

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Pay attention to your weekly click-through rate

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. With the vastly reduced price of international communication and shipping …

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Promote for links, not penalties

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Every SERP is …

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Website Traffic

Top-ranking webpages in Google have shorter URLs. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of …

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What to Do Once You've Acquired a Website

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that …

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See the content whose rankings are high on the pages

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Once you understand what a …

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Focus on conversions, not rankings

Without considering a search engine user's intent, you will attract too much unqualified traffic. Content quality, content amount, and website information are all factors in your Page Quality Rating. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same …

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Finding the 'Low-Hanging Fruit'

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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Research semantically related keywords

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! If you’re goal for a guest post is to receive a backlink in return, then you would want …

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Search Console shows your average position for each keyword

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Term …

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Don’t forget local search

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s …

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How are you supposed to audit your site structure

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Has Google indexed you already?

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Producing content for search engines is also content marketing, list building, and relationship marketing. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and …

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Where in search results does my content appear?

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. There are many …

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Blog Commenting Is More Powerful Than You Think

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you …

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The headings for your homepage

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Writing for your customers is the key to …

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Estimate your contents longevity

First, stop assuming SEO is dead because the rules changed. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to …

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Longer content ranks better

Domain to page relevancy means the page linking to your website is relevant to your domain. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what …

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Website Performance Factors Influence Search Engine Rankings

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You should include a sitemap on your website that holds an index of all your web pages. This way search …

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Avoid Downtime By Choosing Reliable Host

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Ask other sites who link to your major competitors to link …

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Set-up Search Console (Webmaster Tools) Account

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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The most important part of SEO is backlink indexing

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Readability has never been more important. If you’re not familiar with this term …

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Internal linking is a really effective SEO technique

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can …

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