If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. SEO is the tool to drive people to your website. The first sentence on …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site …

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …

Your SEO strategy needs to be a continuous process. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you're trying to …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Company leaders expect advertising agencies to produce tangibleoutcomes. There are plenty of examples where a teen …

Here are a few tips for what to write and how to do it well. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Does the homepage feel trustworthy? One of the …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO does have its quirks and is a long-term commitment. Evidently, Apache can act as both a web server …

The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts …

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. Java-based application servers are typically used in conjunction …

Meta description: Again, the keyword shows up several times. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for …

What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it …

This is perhaps the worst-case scenario in an SEO context. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL …

The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way …

your business's industry is also maturing. It's possible to use knowledge of search engines to negatively influence another's ranking. Informational or instructional videos use a strategy similar to a branded content approach. When changes are made to the pages, be sure to annotate them in analytics.

Quality content takes time …

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Planning keyword targets and goals together is of the utmost …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where …

One issue often cited by those who believe links aren't as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. But it certainly can get as technical and detailed as you want to make it. Always avoid getting backlinks from …

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine This is why an evaluation of your homepage is absolutely critical. You need to see things from your customers' point …

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. There are a number of off-page optimization …

You could pay for ads – but is this really a viable (affordable) long-term solution? Every piece of information about a page can be turned into a long list of words. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO …

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. You can hire good writers, but that is often an expensive proposition. You may be …

However, the modern Google algorithms feature a process known as semantic searchh. Original Content Is King, they say. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can …

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. While building …

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Now, words are linked to concepts, which are increasingly important to determine relevance …

And, so the reason why SEO can be hard is because you have to test things out yourself. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media …

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. What’s even better is that they can be a great way of attracting relevant traffic to …

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice …

The bounce rate is an important metric to measure the relevancy of content to users. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding …

Use it before it ceases to be an enabler of competitive advantage. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. Common extensions that appear at the end of …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same …

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. No follow links are defined as the links …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Many SEO experts agree that a website's inbound links will be crucial this …

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. A search result with a high CTR can often be given a boost by Google because it …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong …

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Keyword …

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …