Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! If you’re goal for a guest post is to receive a backlink in return, then you would want …

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Term …

Use it before it ceases to be an enabler of competitive advantage. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! The thing is, in addition to Link Building …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Producing content for search engines is also content marketing, list building, and relationship marketing. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and …

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. There are many …

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you …

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is …

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Writing for your customers is the key to …

First, stop assuming SEO is dead because the rules changed. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to …

Domain to page relevancy means the page linking to your website is relevant to your domain. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You should include a sitemap on your website that holds an index of all your web pages. This way search …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Ask other sites who link to your major competitors to link …

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Readability has never been more important. If you’re not familiar with this term …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can …