Target Relevancy And Engagement Over Traffic

Generally, Google will release several updates in the span of a year, but there's typically been at least one "big" update per year; this wasn't the case in 2015, and before 2011, most updates were smaller, monthly changes, so it's difficult to nail this pattern down definitively. Effectively mixing advertising …

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One important aspect is stickiness

Aim to impress with consistent header tags. Good content can foster natural link acquisitions. Here are five SEO practices we suggest to avoid. This is rarely relevant to users, could change in the future and make URLs more lengthy.

Guide mobile users accurately - don't just rely on duplication

Look for …

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A few words on backlinks

Among its many other features, it lets you harvest thousands of URLs, perform extensive keyword research, and get a better idea of how you match up with the competition. What can be more meaningful than a lot of followers in some social network or a lot of votes in some …

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The professional approach to static pages

As a result, it's important to perform an occasional link quality audit to review your overall strategy, identify possible weaknesses, and preventing the possibility of getting hit with a sudden ranking fall.Many search marketers know this information, but still fail to perform an audit regularly. You can't optimize what …

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Things you most likely didn't know about citations

From experience, I get it. A great headline can mean the difference between a click and an impression. So instead of posting superficial contents in the hope of better website SEO, concentrate on meaningful content through videos. However, if you have a habit of adding new pages or deleting old …

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Google recommends quality hosting

There is just so much information out there. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Looking at a website's backlink profile can tell you a lot about their marketing activities and help you to understand …

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Tactics around keyword stuffing

From an SEO perspective, think about the terms your are trying to rank for. If you have a piece of content that you're using to earn more links (such as a research report), you can try to ask for links from people who use your research in their own pieces …

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Improve engagement by utilising scraping

What hasn't stayed the same are the techniques we use to improve our rankings. However, some sites with outdated or poorly written pages have fallen in struggle to recover. A search engine is a powerful piece of software that utilizes algorithms. If you're guest posting regularly, you'll find that guest …

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Things that make you love and hate non reciprocal links

It can be doorway pages. When I say "oomph" I mean credibility in the eyes of the engines. Local partners can be marketing research firms or advertising firms that are familiar with the local language and culture. Unlike some aspects of the mysterious Quality Score "secret sauce," we know that …

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Never changing web portals will eventually destroy you

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is …

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What your mum didn't tell you about analysis

So, if nowadays you are in search of the right SEO tips and hacks to flourish your website's rankings for the year 2019, then you have come to the right place. Will you be developing custom software? Broad-based objectives are more useful for making decisions, however, when you define them …

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How Google treats keyword density when indexing your site

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. However, in some cases, it may be severe enough to warrant a penalty. The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as …

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The hidden agenda of onsite SEO

Brand equity represents a set of characteristics that are unique to a brand. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. You can search for and buy aged domains using GoDaddy or Sedo.com. That code listing contains …

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Product Positioning Approaches

Jakob Nielsen said that about 99% of websites that used Flash had a lower usability and a major hindrance to good design. So many bloggers forget the importance of proper internal linking for SEO purposes. Nope, that's part of the mystery. If not then it's a sure thing that you …

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Put a high traffic network into your SEO practise

If you're experiencing less traffic than you used to, then something likely changed. Need help in rebuilding your website? Be proactive by engaging on social media and reaching out to influencers. These bots follow links on the pages and then index them into Google's database, which runs into trillions of …

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Emphasizing fast results by using content

Any discrepancies might cause Google to NOT show your business' information on a search result page. When a user comes to your site, it's your job to make sure they stay there. Firms seek the best position in search engine postings by utilizing customer-centric designs. While variety is the spice …

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Make reporting the focal point of your marketing efforts

During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two …

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Write about keyword research

Thus, keywords are still better than general topics in at least some applications. If you have more content on your site, you get more attention. Sure, over a few years some people might find out about it. There really is no alternative to great content, and that will also be …

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When to Consolidate Content for Maximum Impact

The more sticky, linkable assets you have, the far greater your chances are of generating backlinks over time. While SEO is a completely different story with its own strengths and weaknesses, you can already achieve a lot with some basic SEO improvements to your website. What browsers will need to …

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Why duplication matters

Today, and headed into the future, the most powerful back-links will be the ones that come from trusted blogs and other sources the search engines determine to be relevant. Google is adept at delivering a list of results based on what companies or facilities are around your "current" location. Create …

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Go long-tail and forget backlinks

Page content, search intent, backlinks and domain/website authority all hold a great deal of weight when it comes to ranking on Google - and you need a good combination of all these to rank well. The higher the organic search traffic the better, as more traffic means more people reading …

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Competition in the SEO business is cut-throat

Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a …

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Improving Site Structure by uitlising citations

Once you ensure that content is being read, focus your effort on making it valuable. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people …

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Small but important things to observe about link building

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Select a category based on what the business is "not what it does." You would say "Hospital" not "Vaccinations," according to Google. Part of the reason data and research …

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Evaluate Your Competition's Presence on Social Media

Well, we'll see Zebra, Koala and Irish Wolfhound soon. When you first get started generating keyword ideas, you're going to rely on your own brainstorming (and don't worry, we'll dig deeper in a minute). There are two distinct ways to get on the search engines. From what we've seen, based …

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Learn to do splogs like a professsional

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Social is an ever-changing element that delivers relevant …

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Never underestimate the influence of SERPs

You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and …

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Why I hate authority sites

But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum and Q&A). The biggest takeaway here is that there is no guaranteed safe haven for posting backlinks. You'll notice you don't rarely see spammy titles and descriptions in …

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The secret behind citations

By implementing a no-index tag on these pages, you tell search engine robots not to index them. These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of ownership. Quality link building is more about creating relationships, not exchanging links. Social signals …

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Make nofollow links your centre of attention

Audit your site for errors at least once a week to preserve the quality of your UX. However, you can find a duplicate content checker quite easily. Linkable assets should be visually pleasing. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you …

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Apply these secret techniques to help with splogs

Greater authority means greater conversions, too. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. To provide a good user experience, original content is very important. If you want to …

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Mobile-First Indexing: Fix issues around negative seo

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. High quality links also enjoy a reasonable frequency. This doesn't imply anything about suffering a penalty, but it's in your best interest …

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The mysterious world of quality

Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Google continues to maintain that meta descriptions don't help with rankings whatsoever. reate Unique, Relevant And Valuable Content For Your Website …

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