Since the early days of SEO, meta descriptions have been an important optimization point. So why would you use a tone of voice that's exactly the same from page to page? Stay on top of your SEO strategy and make sure that it is up to date. Creating content using …

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Intriguing, different, and unique advertising captures attention and can …

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and …

Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. An SEO unable to directly influence changes made to the website runs a powerless program. Software compatibility continues to present unresolved technical issues. Integrated Marketing Communications programs are built on this foundation, as …

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Mobile web traffic has already overtaken desktop traffic in the US and bounce rates for mobile surfing …

Increasing Online Sales with SEO is often a fundamental online marketing strategy, but what exactly is SEO ? As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this …

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Think of outreach as a brand awareness campaign for your most authoritative audience. One important concept to choosing keywords is to think like the user (that is utilising the …

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search …

Google and others are indexing more pages than ever. SEO stands for Search Engine Optimization. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). You were probably a little surprised when …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To …

Providing the best content related to that topic makes you deserving of the top spot in the search engines. Call it correlation or causation - whatever it is, E-A-T is somehow playing a role in Google's organic search results. Which means E-A-T must be a consideration in your SEO strategy. "Value …

Effective marketing communications influence consumer attitudes. If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. SEO versus SEO Services SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords …

People often teach themselves SEO out in the field, because most start their careers as something else. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Google …

Then why trust your Web site to a novice? In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually …

For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That's why mapping out your site and knowing where each page fits into the context of your subject matter is important. The media schedule notes when …

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. During this phase we also perform tasks like keyword research (for existing pages), "on page" SEO corrections, schema markups and more. Linux …

Let's give some light on this. Smaller companies typically lease DSL or fiber lines. Low-quality websites regurgitate other sources without adding anything new or constructive. The most popular open source database in the world, MySQL, is available on many different platforms, including Windows and Linux.

Google recommends nofollow links

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Self-educated. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

People spend very little time engaging with content. t is possible to request that there are certain pages that are Marketing professionals understand that the social network environment creates additional complexities. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies.

Make sure your …

This can be auto generated content. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done …

There is no registration or fee. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Use keywords …

Stay away from (Flash) splash screens. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select …

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Interactive blogs permit visitors to make comments or …

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. When working on your website, put the user first. Without them your site is …

Without good rankings, you will not get any traffic. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. after coming up with all possible variations of …

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

E-commerce programs continue to grow. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. So if you're interested give our team a call today and …

Repetition produces patterns and patterns lead to observations. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the …

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will …

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Google tends to prefer Featured Snippet content that begin logically as an answer would. Search provides results that are relevant to the activity in progress, and …

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Using certain keywords, which relate …

Maybe a little bit of content writing. SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have …

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. If you uncover duplicate content, check the organic …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: The items could vary. Don’t use hidden text …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Check …