Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …

Search engines no longer value pages filled with targeted keywords. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Standard engagement behaviours on SERP results, such as click-throughs and …

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

The old saying that “life is a journey, not a destination” can also be applied to SEO. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! There are literally hundreds of factors that …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As search engines evolve, they take an even more human approach to website …

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Placing ads in front of potential customers has traditionally been one of the easiest ways …

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and …