Is structured data a Google ranking signal?

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. However, where many businesses owners and digital marketers are still going wrong boils …

more ...

Questions to ask about cloaking

In such cases, Google will ban a site and not allow it to appear on its search engine results. Is this the sort of page you'd want to bookmark, share with a friend, or recommend? The idea of SEO and Sales Enablement is to rank sales material in organic search …

more ...

How can I optimise keywords across a Website?

This makes sense. Similar to the title, the alt attribute is used to describe the contents of a Gif file. As a result, properties that are eligible for Discover performance report will not see fresh data in their Overview report. If you don't know how to properly do it, then …

more ...

Canonical URLs for SEO

Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Under the topic cluster model, it is important to break down your content under topics and clusters …

more ...

The back story of scraping

For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. What exactly is evergreen content and why does it matter? That's why Google shows them on the SERPs …

more ...

The secret to finding world class tools for long tail search

You need to use these keywords in the right places on your content, for example, in title, description, and subheadings of your content. If there's no value for incoming links, high quality backlinks become useless and the work Google does to encourage community fails. Many new marketing specialists tend to …

more ...

Who else wants to be successful with citations

So when you start a Blog or write new content, it is essential to take a good look at what you are offering and ask yourself which intent is your offering most likely to satisfy. Basically, in case of voice search, there are some differences in comparison to text searches …

more ...

Which Search Engines use click through rate to determine indexing?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. That doesn't mean its easy, though. In fact, for many companies, their social media profiles …

more ...




Choosing the Correct Fabric

A true fashionista can distinguish between designer clothing and knock-offs in a milli­ second. The main way of doing that is by the fabric. It’s easy to imitate a style, but since one of the main costs of an item is the fabric, imitations are usually easy to spot …

more ...

Want a thriving business? Focus on javascript

You need to advertise to reach new customers and market your products or services. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. But if you want the best backlinks in 2019, you need to have these valuable …

more ...

Links are glue for your site

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Original Content Is King, they say. The relevance of a website that is not updated, decreases for …

more ...

Proof That analysis Is Exactly What You Are Looking For

Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly how many searches are being done today, but you can imagine the …

more ...

A measure of quality based on user generated content

As marketers, we are constantly in search of ways to drive traffic to our sites and boost search rankings. You can still get by with what you have. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. You'll have …

more ...


Propagation of relevance using cloaking

Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. s. Good …

more ...

Natural language processing using splogs

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. Using a tool like Open Site …

more ...

Target Low Hanging Fruits

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Those sellers are most likely using automatic link building software because manual submissions cannot compensate for such low payments. A HTTPs website will get a higher ranking on the SERPs when compared to …

more ...

Quick tips regarding reporting

Collocation hosting involves placing your server hardware within your provider's data room. A few years ago, it was possible (and advisable) to optimize separately for Bing and Google. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries …

more ...


Find the strongest competitors healthy backlinks

A quote, especially from a celebrity or influencer, can be excellent fodder for a headline. There is no denying that link networks pass serious ranking power. There are link management tools as well as outsourcing services on Odesk and Fiverr that can do some of this for you. You can …

more ...

Localise as many elements as you can

You must focus on where and how your keywords are placed on your web page. Because the blogger has probably lost interest in their blog. It can be scrapped content (a web script visit pages and scraps contents of them). Customer-generated review programs, when correctly managed, provide authenticity and engagement …

more ...

Understand about html

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. But, did you know that it …

more ...

Tactics around SEM

SEO and web development relationship underscores the change browsing engines through the years. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable …

more ...

Big Brands Burst to the Top

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. If the …

more ...


Does the Open Directory Project depend on ROI

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's …

more ...


Never underestimate the influence of meta tags

Why wouldn't Google use your meta description? The second the advertisements are live, prospects are seeing the company when they look for you. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website's authority and you …

more ...

Informative details on improving snippets with better CTR

Marketing professionals make sure all emails are sent from the same source. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. You should never quit …

more ...

Lets look at our approach to trust rank

Approximately 58 percent of the U.S. Based on the marketing objectives and target market, the team develops marketing strategies. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore …

more ...

Think about link exchanges from the start

How you present your content visually is just as important as the message itself. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Your website should …

more ...

Reasons that people rely on site submissions

While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. They always go on and on about the potential …

more ...

Is duplication an essential ingredient for any web site?

Knowing where your content is leading will keep your writing focus sharp, and will help you more often achieve the ultimate goal of most online writing a conversion. Link Building adds a level of credibility to your website which just isn't present without those links to reliable information sources backing …

more ...

My thoughts on onsite SEO

email, mobile, TV, radio, etc. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result... Onsite - your content and website infrastructure targeting the best keyword clusters matching existing content to target …

more ...

Create an Engaging Web Presence by the use of text links

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Search engines work hard to give the user exactly what they're looking for. There were …

more ...

My thoughts on static pages

Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There's an art to properly optimizing a website …

more ...