How to focus on link building

When pursuing a link, which is more important, relevance or authority? The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. If you find a broken link on a resource page, email the webmaster letting them know the …

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The infamy behind user generated content

Today, Google operates under an entirely different algorithm. If it's a data refresh, there's practically nothing you can do. The last thing you need is to drive two hours when your server goes down. Your SEO team will then build the pages of your website around these validated phrases.

Can …

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Small but important things to observe about 301 redirects

As opposed to explaining everything in a 3000 phrase article with low dense phrases, the one that could give an explanation for the equal in three hundred phrases with extra density in keeping with phrase value, the ones search engine optimization agencies are the only to appearance out for. Were …

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Having fun with indexed pages

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Experimenting requires thoughtful tinkering. Link building is considered the most difficult tactic to implement by a 52 percent majority of marketing professionals. For example, The …

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The evolution of above the fold in SEO

SEO is especially important for businesses as it ensures they're answering their audience's biggest questions on search engines, while driving traffic to their products and services. You cannot be just like the next guy and expect to make a profit in a global economy. For these webmasters, once they had …

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The infamy behind metrics

So many marketers and SEO experts try to build a scalable link building service campaign in a silo. If you aim for a lower-competition, alternative strategy focused on user experience rather than keywords, this increased competition won't be a financial problem. You need to place your lures where your fish …

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Enthusiastic about SEM

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. The SEO work for each website is different. Other critical ranking factors are high-quality content, site speed and responsiveness, keywords, user experience …

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How does Duck Duck Go deal with ROI

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Search engine results are in a constant state of flux as rankings for individual pages and sites go up …

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The back story of link research

Use keywords in the page title. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content. Help people find the answers to their questions right on your page. We believe that E-A-T is very …

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More focus is put on splogs

This varies from vendor to vendor, so make sure to read the fine print. Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. Is your content …

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What everyone ought to know about landing pages

Posting hundreds of links as quickly as you can was how you built ranks quickly back in 1999; today, that spike of activity almost guarantees a penalty. For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up …

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Think about site submissions from the start

This should be the definitive test for the merits of syndication. Local SEO is a series of good habits we should build to make sure Google, and every search engine finds your content with a geographic factor. Set up keyword trackers, such as Google Alerts or Mention, to track every …

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How can I optimise content across a Website?

Creating these pieces takes time, but if syndicated properly, the process is always worth it. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Use that information to write exceptional content and do not be afraid to …

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Types of site changes brought on by scraping

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). You can use several different methods simultaneously in order to achieve the desired result. Likewise, you should have one page per search intent. While you're following traditional SEO practices on your site, look into building organic channels …

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Dealing with Google negativity in relation to rankings

Usually, this company isn't sure about their SEO strategy. This is perhaps one of the most difficult ranking issues to explain. At times like this, you start seeing flaws with your site literally everywhere and have no idea what you should change. Find companies similar to yours and access their …

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Is structured data a Google ranking signal?

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. However, where many businesses owners and digital marketers are still going wrong boils …

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Questions to ask about cloaking

In such cases, Google will ban a site and not allow it to appear on its search engine results. Is this the sort of page you'd want to bookmark, share with a friend, or recommend? The idea of SEO and Sales Enablement is to rank sales material in organic search …

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How can I optimise keywords across a Website?

This makes sense. Similar to the title, the alt attribute is used to describe the contents of a Gif file. As a result, properties that are eligible for Discover performance report will not see fresh data in their Overview report. If you don't know how to properly do it, then …

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Canonical URLs for SEO

Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Under the topic cluster model, it is important to break down your content under topics and clusters …

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The back story of scraping

For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. What exactly is evergreen content and why does it matter? That's why Google shows them on the SERPs …

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The secret to finding world class tools for long tail search

You need to use these keywords in the right places on your content, for example, in title, description, and subheadings of your content. If there's no value for incoming links, high quality backlinks become useless and the work Google does to encourage community fails. Many new marketing specialists tend to …

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Who else wants to be successful with citations

So when you start a Blog or write new content, it is essential to take a good look at what you are offering and ask yourself which intent is your offering most likely to satisfy. Basically, in case of voice search, there are some differences in comparison to text searches …

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Which Search Engines use click through rate to determine indexing?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. That doesn't mean its easy, though. In fact, for many companies, their social media profiles …

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Choosing the Correct Fabric

A true fashionista can distinguish between designer clothing and knock-offs in a milli­ second. The main way of doing that is by the fabric. It’s easy to imitate a style, but since one of the main costs of an item is the fabric, imitations are usually easy to spot …

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Want a thriving business? Focus on javascript

You need to advertise to reach new customers and market your products or services. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. But if you want the best backlinks in 2019, you need to have these valuable …

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Links are glue for your site

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Original Content Is King, they say. The relevance of a website that is not updated, decreases for …

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Proof That analysis Is Exactly What You Are Looking For

Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don't know exactly how many searches are being done today, but you can imagine the …

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A measure of quality based on user generated content

As marketers, we are constantly in search of ways to drive traffic to our sites and boost search rankings. You can still get by with what you have. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. You'll have …

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