The reason everyone loves trust rank

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Title tags, meta descriptions, and …

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Search engine health checks should look at splogs

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. The more your website gets passed around between users all over the …

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Unexpected ways trust rank can impact your marketing efforts

It’s possible to use knowledge of search engines to negatively influence another’s ranking. The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). When changes are made to …

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Never underestimate the influence of inbound links

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. While, for the most part, social media doesn’t have an instant ROI, you are …

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Understanding the rationale behind SEO

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how …

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The benefits of SEM to your search marketing strategy

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. You should ensure that the first paragraph or so of text on your web …

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Make quality a priority

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. High-quality content means faultless spelling. It’s true that people often misspell words they type into …

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What is your organic search strategy?

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Search for Twitter users with similar interests

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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How are you supposed to audit your site?

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. As with any form …

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Developing an SEO Plan Prior to Site Development

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Find out who is linking to your site

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. There are various ranking factors that influence whether a …

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AJAX and Single Page Applications (SPAs)

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any …

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Quick Tips for SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website …

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How the Changes in HTML 5 Will Affect SEO?

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Have you thought about optimizing your TF-IDF scores?

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Mobile Search Continues to Rise

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much …

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Let the world know you are creating content

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the …

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Don't do it one-off

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that …

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Find posts that aren’t linked to

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. You should search your favourite search engines for search terms such as: “add url”, “suggest …

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Validate your site’s HTML and CSS

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. There are many …

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Consider your audience

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Links coming from sites which have link networks

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

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Backlinks (inbound links) affect rankings more than anything else

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to …

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Pick a Keyword to Target

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor …

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Make mobile and computer navigation easy

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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Fix all Broken links

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Remember, Google doesn’t like content written for SEO purposes. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if …

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SEO Errors and How to Remedy Them

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. On page …

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Build local relationships with site owners

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a …

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Supplemental Content for SEO

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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High-quality content more important than ever

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Many webmasters see Panda as a type …

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Do the split testing method

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which …

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Essential indexes for your links

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: There is no exact word count …

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Direct the users to other interesting assets

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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High-quality content more important than ever

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Although Google's search results are provided at a page level, Google also likes …

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Linking Out To Relevant & Authority Sites

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest …

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