Email further supplements an integrated program using various tactics. The internet has changed the ways individuals communicate and how the world conducts business. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high …

Over time, consumers obtain sufficient information to evaluate the product. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. We'd recommend you start by improving five key website components: Instead of focusing on keywords that get you more traffic, focus …

This is where you encourage the reader to engage with your business on a more rewarding scale. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Topics can be anything, including art, business, academia, literature …

Label each graphic with an alt tag that includes your keyword phrase. Don't get too obsessed! Websites that have hundreds of pages indexed by Google will always have good authority on a search - and this is achieved by constantly producing new content. Please ensure hitting all the elements as you …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Advertising agencies provide a variety of options. Some agencies provide specialized …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Good SEO practice is telling Google about this wonderful content as soon as possible so your website …

When you invest a few hours a month for the first few months you can acquire enough backlinks that you'll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. All the pieces have to …

After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that …

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

Backlinks give the impression that you're an authority in your given industry. Find answers to all of your questions early. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. If you have not done any link building …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Having a cool website or product is generally …

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Is it the customer, tired of being sold to every time they open a …

For some products, affective advertisements succeed because few real tangible differences among brands actually exist. Development of a prioritized list of targeted search terms related to your customer base and market segment. In the past you could use search engine submission software, but Google now prevents this - and prevents spammers …

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. But it didn't happen. While Google is the big dog when it comes to search engines, don't forget …

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. SEO is an invaluable strategy for one's business and should not be ignored. Be patient and look for logical processes, not magic. More than just basic product attributes We can no longer …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if …

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Google updates. Some of …

So what it does it take to achieve a high ranking on Google? SEO work brings long-term value. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. You can have spammy links from the …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? Because of this change users are discovering that …

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Make it easier for search engines to …

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Structured data, sometimes referred …

Here is the thing, while guest blogging accounts for 46% of most webmaster's link building efforts, creating quality backlinks from high-value blogs is not easy. Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. SEO is all about …

When an advertisement presents a product's benefits in an emotional framework, it will normally be more effective, even in business-to-business ads. Website performance is important. In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. You shouldn't only target 1 keyword, even if you …

Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Therefore taking the time and effort …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Every website has its own issues, but all websites benefit …

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Does your website feature …

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Every search engine was built with a different system with unique preferences and …

If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored …

If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Did they leave right away and go back to Google to find another result? Already, more than half of Google searches come from mobile devices including smartphones and tablets. The most effective way of judging …

And so, it just takes experience. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common …

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. We are dedicated to using any white-hat techniques we can to ensure that your company raises in …

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Title tags, meta descriptions, and …