Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to …

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor …

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down …

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Remember, Google doesn’t like content written for SEO purposes. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if …

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. On page …

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Many webmasters see Panda as a type …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources …

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which …

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: There is no exact word count …

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Although Google's search results are provided at a page level, Google also likes …

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest …

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. The days of buying, selling, and …

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Much of the …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. In document …

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to …

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Build a great …