As marketers, we are constantly in search of ways to drive traffic to our sites and boost search rankings. You can still get by with what you have. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. You'll have …

Ideally, you'll get links from a diversity of different sources, and your link profile analysis will inform you how close you are to that goal. Were you interested in building more relationships with influencers? The actions you take to optimize your site will have a direct effect on your SEO …

Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. s. Good …

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. Using a tool like Open Site …

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Those sellers are most likely using automatic link building software because manual submissions cannot compensate for such low payments. A HTTPs website will get a higher ranking on the SERPs when compared to …

Collocation hosting involves placing your server hardware within your provider's data room. A few years ago, it was possible (and advisable) to optimize separately for Bing and Google. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries …

Stale search functionality, predictable ad structures, and little attention to privacy are just some of the problems these micro-competitors are trying to resolve with their own search algorithms. As a practice I don't think SEO is difficult, to be honest. If you choose to use title case format, stick with …

A quote, especially from a celebrity or influencer, can be excellent fodder for a headline. There is no denying that link networks pass serious ranking power. There are link management tools as well as outsourcing services on Odesk and Fiverr that can do some of this for you. You can …

You must focus on where and how your keywords are placed on your web page. Because the blogger has probably lost interest in their blog. It can be scrapped content (a web script visit pages and scraps contents of them). Customer-generated review programs, when correctly managed, provide authenticity and engagement …

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. But, did you know that it …

SEO and web development relationship underscores the change browsing engines through the years. External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable …

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The idea was that the more "backlinks" from other websites pointing to your website, the more Google recognized your site as an authority in your industry. If the …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be …

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's …

Because nobody wants to get hoodwinked. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. Before you fuss over the high bounce rate for each and every page, it's important to understand that not all bounces are …

Why wouldn't Google use your meta description? The second the advertisements are live, prospects are seeing the company when they look for you. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website's authority and you …

Marketing professionals make sure all emails are sent from the same source. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. You should never quit …

Approximately 58 percent of the U.S. Based on the marketing objectives and target market, the team develops marketing strategies. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore …

How you present your content visually is just as important as the message itself. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Your website should …

While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. They always go on and on about the potential …

Knowing where your content is leading will keep your writing focus sharp, and will help you more often achieve the ultimate goal of most online writing a conversion. Link Building adds a level of credibility to your website which just isn't present without those links to reliable information sources backing …

email, mobile, TV, radio, etc. How SEO Works... Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result... Onsite - your content and website infrastructure targeting the best keyword clusters matching existing content to target …

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Search engines work hard to give the user exactly what they're looking for. There were …

Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There's an art to properly optimizing a website …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game …

Email further supplements an integrated program using various tactics. The internet has changed the ways individuals communicate and how the world conducts business. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high …

Over time, consumers obtain sufficient information to evaluate the product. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. We'd recommend you start by improving five key website components: Instead of focusing on keywords that get you more traffic, focus …

This is where you encourage the reader to engage with your business on a more rewarding scale. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Topics can be anything, including art, business, academia, literature …

Label each graphic with an alt tag that includes your keyword phrase. Don't get too obsessed! Websites that have hundreds of pages indexed by Google will always have good authority on a search - and this is achieved by constantly producing new content. Please ensure hitting all the elements as you …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Advertising agencies provide a variety of options. Some agencies provide specialized …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Good SEO practice is telling Google about this wonderful content as soon as possible so your website …

When you invest a few hours a month for the first few months you can acquire enough backlinks that you'll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. All the pieces have to …

After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that …

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

Backlinks give the impression that you're an authority in your given industry. Find answers to all of your questions early. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. If you have not done any link building …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Having a cool website or product is generally …

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Is it the customer, tired of being sold to every time they open a …

For some products, affective advertisements succeed because few real tangible differences among brands actually exist. Development of a prioritized list of targeted search terms related to your customer base and market segment. In the past you could use search engine submission software, but Google now prevents this - and prevents spammers …