If you notice a sharp drop in organic traffic, it could be the result of a soft penalty from Google or a negative backlink that's dragging you down. Today, many SEO experts will tell you that's the old-school way of doing it. These are old-style web formats that were once …

Data must be sliced and diced from different dimensions to show trends. What it boils down to is that the exact strategy you're using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It's the classic two birds/one …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. The quantity of links in your backlink profile does play a role in determining your authority within search engines, but it's certainly not the …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole …

You may find that your SEO efforts take an increasing amount of work to get the same results. The other major consideration (if not the most important) when designing a website is your content. Optimise them sensibly and focus on increasing clicks to drive users from the search results to …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. Targeted advertisements offered by social media platforms such as YouTube, Facebook, and LinkedIn can be utilized to provide custom advertisements …

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. If you have done all the reading you can, and still feel …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. From experience, I get …

It's a good idea to include images wherever you can on your site. Write short-form articles to maximize your chances of getting shares, with the understanding that those shares will be few in number, and write long-form articles to get a chance at a high number of shares, with the …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

If you choose to use title case format, stick with that across all your pages (and vice versa if you choose sentence case). To be a part of the party, make sure your business website uses structured data markup. Mobile optimization considers content, site design, site structure, page speed, and …

Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Creative, interesting, and informational articles that …

Not all search results are cluttered. One of the latest Google algorithm updates focused on the profile of links pointing to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google recommends creating …

But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. At …

While direct measurements of behaviour have the advantage of being real data, they do not give us any insights into alternatives we might have tried, or into the reasons for people making a decision. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Again, write daily to work out the …

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the …

When in doubt, follow your instincts and let your bottom line guide your decisions. Don't overcomplicate this - we are just trying to give a loose priority to the language we are going to use here. Link to relevant pages. You can do it by choosing where to put links in …

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load …

The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Search engines want to deliver the best results to searchers based on the search terms visitors enter. In social search, content that has …

But it certainly can get as technical and detailed as you want to make it. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. Links back to your site from elsewhere online are an important way to improve your search ranking; The channel may be a television station carrying an …

What does this mean for SEO? A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result …

Marketers can develop more sophisticated interactions with customers. research, discover and test what works best for you. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. But by 2010, people used five million hashtags daily so Twitter began to index them. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which …

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. What about economic status? Consider what happens when a user removes part of your URL - Some users might navigate your site in odd …

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. In an earlier section, we stated the following …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. It documents the steps and activities that are required to get better rankings for a particular site. Canonicalization, also known as canonical tagging, tells search engines that a page URL …

They do so by continuously tweaking search algorithms to provide a better experience for Google users. The fact is that for many people, the word Google is synonymous with the term search engine. One is technical SEO. Once you ensure that content is being read, focus your effort on making …

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Link Building adds a level of credibility to your website which …