While direct measurements of behaviour have the advantage of being real data, they do not give us any insights into alternatives we might have tried, or into the reasons for people making a decision. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Again, write daily to work out the …

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the …

When in doubt, follow your instincts and let your bottom line guide your decisions. Don't overcomplicate this - we are just trying to give a loose priority to the language we are going to use here. Link to relevant pages. You can do it by choosing where to put links in …

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load …

The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Search engines want to deliver the best results to searchers based on the search terms visitors enter. In social search, content that has …

But it certainly can get as technical and detailed as you want to make it. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content. Links back to your site from elsewhere online are an important way to improve your search ranking; The channel may be a television station carrying an …

What does this mean for SEO? A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result …

Marketers can develop more sophisticated interactions with customers. research, discover and test what works best for you. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. But by 2010, people used five million hashtags daily so Twitter began to index them. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which …

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. What about economic status? Consider what happens when a user removes part of your URL - Some users might navigate your site in odd …

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. In an earlier section, we stated the following …

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. It documents the steps and activities that are required to get better rankings for a particular site. Canonicalization, also known as canonical tagging, tells search engines that a page URL …

They do so by continuously tweaking search algorithms to provide a better experience for Google users. The fact is that for many people, the word Google is synonymous with the term search engine. One is technical SEO. Once you ensure that content is being read, focus your effort on making …

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Link Building adds a level of credibility to your website which …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise …

does the same thing once you get to its search results page. Someone may search for particular outdated statistics only for comparative purposes. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. SEO, also known as Search Engine …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

By providing contact information, or links to your social media, you can make their conversion much more likely. It includes banner advertising and widgets, and its impact continues to grow. If users consistently ditch your site, it's a sign the content doesn't match up to their expectations. As we know …

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Keyword research …

The best way to know what you're up against is to simply search it. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for you to make any dent in. Look …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. At the risk of over-generalization, engineers like technically focused message boards …

Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. Subheads help break up the text on a page, making it easier to read. Once you arrived at the page though, you clicked away without …

Thin content, however, will do the exact opposite and should be avoided at all costs. Understanding the domain name governance model can be helpful in understanding the various domain extensions. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. There are …

You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Anyone with a site that provides useful content and …

The challenges become greater due to larger national and cultural differences in target markets. I think of black versus white hat in terms of night versus day. SEO even matters once you get someone to your site. It also facilitates selection of target markets.

Identify What's Working and What Isn't …

Make each page intuitive enough so that you can easily identify its purpose. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website's inability to capture the attention of the users and engaging them is not welcome by …

The search engine algorithms get updated time after time for the sake of bringing traffic. Communications objectives are derived from overall marketing objectives. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services …

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such …

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of its links to the homepage. In essence, you get what you pay for. In fact, three out of four local results included websites who had "seo …