Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. So, the hack is used long, medium as well as short length sentences in a mixed-up way in your post. Set the expectation that ranks …

Domain authority growth is an indication that you're building positive momentum with the number and diversity of links you build to your site, and you can calculate that figure using Moz's Open Site Explorer or a similar tool.If your domain authority becomes stagnant or starts to decline, it's a …

Each passing year, the mobile Internet takes more and more online traffic away from its desktop counterpart. In many ways, "more is better" is an ideology that dominates the SEO world. If you've avoided starting an SEO campaign due to budgetary concerns in the past, now might be the perfect …

If you are going to be outdoors, you need to be sure that you are prepared for nature to throw you a curve ball. The way to do this is to be ready to protect yourself from the elements. Remember that the weather can only be predicted to a certain …

Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description …

The article would have keywords and anchored links pointing back to your site. There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the "perfect" blog post. If you are in a serious business (or any other …

Don't be scared off by the vast amount of information and technical jargon out there. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine's perspective …

There are a number of things that you should do to go to every post and page, and if you had to do them all manually, it would be painful. Using this "secret" has changed my failure into success. If you want to get organic traffic to your blog post …

Before you can improve your SEO ranking, you'll need to know your starting point. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email …

Some agencies may try to hide this fact, but if asked point-blank, they'll probably give you a straightforward answer. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is …

Do not pay for links! Be sure to includes "Share" buttons on your webpages to help engagement scores. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in …

Shared hosting is a benefit for new sites on a budget. SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Somewhere, amongst the responsive web design and the pay-per-click …

Even if having a website is not absolutely necessary, it is a really strong strategy to help build your ranking at SERPs (Search Engine Result Pages). Help Google understand your ccTLD belongs to your main .com by verifying both sites with the same Google Search Console account. There?s only …

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). There are a variety of potential culprits here, but thankfully, Google makes it easy to figure out what's happening. But you are to realistically think about your target audience, their preferences and …

If you notice a sharp drop in organic traffic, it could be the result of a soft penalty from Google or a negative backlink that's dragging you down. Today, many SEO experts will tell you that's the old-school way of doing it. These are old-style web formats that were once …

Data must be sliced and diced from different dimensions to show trends. What it boils down to is that the exact strategy you're using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It's the classic two birds/one …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. The quantity of links in your backlink profile does play a role in determining your authority within search engines, but it's certainly not the …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole …

You may find that your SEO efforts take an increasing amount of work to get the same results. The other major consideration (if not the most important) when designing a website is your content. Optimise them sensibly and focus on increasing clicks to drive users from the search results to …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. Targeted advertisements offered by social media platforms such as YouTube, Facebook, and LinkedIn can be utilized to provide custom advertisements …

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. If you have done all the reading you can, and still feel …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. From experience, I get …

It's a good idea to include images wherever you can on your site. Write short-form articles to maximize your chances of getting shares, with the understanding that those shares will be few in number, and write long-form articles to get a chance at a high number of shares, with the …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

If you choose to use title case format, stick with that across all your pages (and vice versa if you choose sentence case). To be a part of the party, make sure your business website uses structured data markup. Mobile optimization considers content, site design, site structure, page speed, and …

Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Creative, interesting, and informational articles that …

Not all search results are cluttered. One of the latest Google algorithm updates focused on the profile of links pointing to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google recommends creating …

But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. Making a site that is engaging for users but performs well in Google Search requires combining specific server and client side technologies. At …

While direct measurements of behaviour have the advantage of being real data, they do not give us any insights into alternatives we might have tried, or into the reasons for people making a decision. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Again, write daily to work out the …

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the …

When in doubt, follow your instincts and let your bottom line guide your decisions. Don't overcomplicate this - we are just trying to give a loose priority to the language we are going to use here. Link to relevant pages. You can do it by choosing where to put links in …

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load …

The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Search engines want to deliver the best results to searchers based on the search terms visitors enter. In social search, content that has …

But it certainly can get as technical and detailed as you want to make it. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …