To find these broken links, a search for "404 not found + resources + your niche" could yield some quick results. When there's been a massive change in search engine algorithms, it's time to perform a SEO audit. When you're looking at a competitor's web page source code, you'll see the title …

If you have multiple pages with the same content (or if you have your content on other people's websites), you will run the risk of getting penalized by Google and your search rankings will suffer. First, improved search engine rankings will ultimately drive more organic traffic to your website. By …

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

When it comes to growing your business online, there's nothing more powerful than organic traffic from search engines. Gaining higher ranks in the search results to earn leads and thus generate online revenue from organic marketing tactics is how you rock the SEO domain. Google's bots crawl over a website …

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. To better understand what your audience wants to …

But those are only a supplement to the work you are doing - not a replacement. This is pure deception, and while it might be forgivable for entertainment websites, it won't be forgivable for your business. Adapting to this development is essential, and you can do it by ensuring that your …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. Additionally, it helps distribute link juice across various web …

There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. Essentially, you'll be using long-tail keyword research as a platform for uncovering subjects to write about. The evolving state of social media requires an analytical …

This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of your images. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular …

In many respects, this approach is the most efficient. If time is not a factor, that's all the more reason to use SEO. For example, if you write a guest blog post that features multiple links back to your domain, you could encounter this problem. Duplicate content isn't necessarily a …

Use long-tail keywords and be as detailed as possible because voice queries are significantly different from written ones. But what about the other side of the equation? We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. You can use Ahrefs to find …

Strategies working for pay-per-click can be utilized as torchlight to frame the natural content strategies for search engine optimization. Situations get worse if you spread false facts. here are a handful of obstacles when it comes to reporting metrics. What are your brand's strengths?

Using reporting strategies like the pros …

Does this piece of content answer the same questions and concerns as the results on page one of Google? Success with international SEO is not easy. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the …

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. A link network can be any network of web properties that are used for the sole purpose of building backlinks to a website. Evergreen content must hold its relevancy over time or …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. So, the hack is used long, medium as well as short length sentences in a mixed-up way in your post. Set the expectation that ranks …

Domain authority growth is an indication that you're building positive momentum with the number and diversity of links you build to your site, and you can calculate that figure using Moz's Open Site Explorer or a similar tool.If your domain authority becomes stagnant or starts to decline, it's a …

Each passing year, the mobile Internet takes more and more online traffic away from its desktop counterpart. In many ways, "more is better" is an ideology that dominates the SEO world. If you've avoided starting an SEO campaign due to budgetary concerns in the past, now might be the perfect …

If you are going to be outdoors, you need to be sure that you are prepared for nature to throw you a curve ball. The way to do this is to be ready to protect yourself from the elements. Remember that the weather can only be predicted to a certain …

Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description …

The article would have keywords and anchored links pointing back to your site. There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the "perfect" blog post. If you are in a serious business (or any other …

Don't be scared off by the vast amount of information and technical jargon out there. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine's perspective …

There are a number of things that you should do to go to every post and page, and if you had to do them all manually, it would be painful. Using this "secret" has changed my failure into success. If you want to get organic traffic to your blog post …

Before you can improve your SEO ranking, you'll need to know your starting point. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email …

Some agencies may try to hide this fact, but if asked point-blank, they'll probably give you a straightforward answer. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is …

Do not pay for links! Be sure to includes "Share" buttons on your webpages to help engagement scores. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in …

Shared hosting is a benefit for new sites on a budget. SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Somewhere, amongst the responsive web design and the pay-per-click …

Even if having a website is not absolutely necessary, it is a really strong strategy to help build your ranking at SERPs (Search Engine Result Pages). Help Google understand your ccTLD belongs to your main .com by verifying both sites with the same Google Search Console account. There?s only …

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). There are a variety of potential culprits here, but thankfully, Google makes it easy to figure out what's happening. But you are to realistically think about your target audience, their preferences and …

If you notice a sharp drop in organic traffic, it could be the result of a soft penalty from Google or a negative backlink that's dragging you down. Today, many SEO experts will tell you that's the old-school way of doing it. These are old-style web formats that were once …

Data must be sliced and diced from different dimensions to show trends. What it boils down to is that the exact strategy you're using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It's the classic two birds/one …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. The quantity of links in your backlink profile does play a role in determining your authority within search engines, but it's certainly not the …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole …

You may find that your SEO efforts take an increasing amount of work to get the same results. The other major consideration (if not the most important) when designing a website is your content. Optimise them sensibly and focus on increasing clicks to drive users from the search results to …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. Targeted advertisements offered by social media platforms such as YouTube, Facebook, and LinkedIn can be utilized to provide custom advertisements …

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. If you have done all the reading you can, and still feel …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. From experience, I get …

It's a good idea to include images wherever you can on your site. Write short-form articles to maximize your chances of getting shares, with the understanding that those shares will be few in number, and write long-form articles to get a chance at a high number of shares, with the …