If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Building backlinks is not enough. You also …

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. If you …

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If possible, choose a domain name which includes your local area, and …

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You …

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. To offer the best possible results, search engines must attempt to discover all …

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to …

Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Cramming popular search terms into your …