To get fast rankings, you need site submissions

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. There are also companies who sit between both camps almost grey hats so to speak. With your core keywords grouped into buckets …

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What's the story about mobile search

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

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Headings and blogs

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

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The back story of authority sites

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Old SEO practices meant a huge emphasis on keywords. Location is one of the most financially valuable metrics used in mobile advertising …

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Localise as many elements as you can

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

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The latest trends in domain authority

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your …

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Here's what industry insiders think about onsite SEO

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

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Let's follow canonical URLs best practise

Check out my Complete Guide to Link Building to find the best methods currently in use. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. For this reason, satisfying user interest …

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Consider scraping at the inception

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It may surprise you that where your site is hosted has any impact at all …

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The worst advice I've heard about web portals

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Is the content ranking well for other keywords?

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

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Follow Users with Large Followers Groups

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

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How often the content changes

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

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Add the URL’s of all your social profiles

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

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Be adaptable and recognise that times change and SEO trends evolve

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …

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Check Other SEO Factors

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Where are people coming from to get to your site

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage …

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Publish The Usual Static Pages

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Assessing which …

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Linking Out To Relevant & Authority Sites

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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Learn SEO the hard way

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your …

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Essential indexes for your backlinks

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The structure of your URLs can also help search engines …

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Use a shallow depth navigation structure

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should …

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What keywords your visitors will use to find you?

The semantic analysis of a link’s value does go deeper than just the anchor text Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. As …

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Keyword mapping

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. At the heart …

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Creativity takes courage

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. As other search engines become the default Web browsers instead …

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SEO stands for Search Engine Optimization

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The meta description is not …

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Only build citations for real physical locations

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Even though keyword research is the first and most important step in …

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What have you tried that doesn’t work?

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name …

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Use Engaging Images & Videos

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Low-quality links can lead to a …

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Links are similar to glue

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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Rewrite Tiny Sections Of The Article

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. One of the best ways to get links when you’re first starting out is to ask people you know …

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Sponsor events, teams, or organizations

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Focus on your customers, and take the right logistical steps to …

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