How we improved our SEO campaigns in on week

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. The customer's experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. A primary …

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Never underestimate the influence of SERPs

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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What your mum didn't tell you about bread crumbs

When a user clicks on a result in Google, how do they behave? It requires optimizing content, programming, and understanding how search engines work. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it's simply of no …

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Don't forget about offsite SEO

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. While developing your mobile site, you'll have three options: responsive design, dynamic serving and …

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Aligning your goals in relation to analytics

It's your responsibility to make sure paid links have the nofollow link attribute. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. An SEO who doesn't know about upcoming …

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Interesting facts I bet you never knew about page rank

Ensure that your site loads quickly, not just where you're located, but from around the world. The content that is not generated by a human after due thought is basically thin content. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving …

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How to turn metrics into success

SEO is partly about building appropriate content and partly about getting people to link to you. If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Whether you just want to …

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Succeeding in SEO means paying attention to web 2.0

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Many businesses are bought and sold on the strength of their customer database. Yes, you should have a strategy for content that you publish on your website. Not only should you know …

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When your use of content becomes obsessive

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing …

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Having fun with static pages

So how do you determine your competition? What should you be looking for? The more accurate their results, the more often their search engine is used by the public, and the happier they are. Less-competitive terms afford more opportunity for high ranking. The fundamental principle for structuring URLs is to …

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The secret behind sitemaps

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

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Google ranking factors can be affected by keyword stuffing

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. If you once had a thousand different …

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To get fast rankings, you need site submissions

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. There are also companies who sit between both camps almost grey hats so to speak. With your core keywords grouped into buckets …

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What's the story about mobile search

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

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Headings and blogs

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

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The back story of authority sites

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Old SEO practices meant a huge emphasis on keywords. Location is one of the most financially valuable metrics used in mobile advertising …

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Localise as many elements as you can

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

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The latest trends in domain authority

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your …

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Here's what industry insiders think about onsite SEO

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

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Let's follow canonical URLs best practise

Check out my Complete Guide to Link Building to find the best methods currently in use. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. For this reason, satisfying user interest …

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Consider scraping at the inception

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It may surprise you that where your site is hosted has any impact at all …

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The worst advice I've heard about web portals

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Is the content ranking well for other keywords?

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

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Follow Users with Large Followers Groups

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

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How often the content changes

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

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Add the URL’s of all your social profiles

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

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Be adaptable and recognise that times change and SEO trends evolve

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …

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Check Other SEO Factors

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Where are people coming from to get to your site

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage …

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Publish The Usual Static Pages

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Assessing which …

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