Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. If you once had a thousand different …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. There are also companies who sit between both camps almost grey hats so to speak. With your core keywords grouped into buckets …

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Old SEO practices meant a huge emphasis on keywords. Location is one of the most financially valuable metrics used in mobile advertising …

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your …

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

Check out my Complete Guide to Link Building to find the best methods currently in use. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. For this reason, satisfying user interest …

The canonical URL tells you / Google what the source of a page is. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor …

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It may surprise you that where your site is hosted has any impact at all …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s …

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Assessing which …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

Now's the time for any local business to raise its game. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only …

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. There are two …

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The structure of your URLs can also help search engines …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should …

The semantic analysis of a link’s value does go deeper than just the anchor text Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. As …

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. At the heart …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. As other search engines become the default Web browsers instead …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The meta description is not …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Even though keyword research is the first and most important step in …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name …

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Low-quality links can lead to a …

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. One of the best ways to get links when you’re first starting out is to ask people you know …