For example, you might cite a major study that was conducted by a leading authority in your industry, or make reference to a professional blogger's article on a semi-related topic. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners …

Our sight is precious and any procedure involving your eyes may seem daunting. That's why anyone that is considering laser eye surgery must have asked is it dangerous?

Laser eye surgery procedures have an excellent patient safety record and a significant success rate and thankfully, reports of sight-threatening complications resulting …

Every e-commerce business website should use schema.org. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. But what exactly is the difference between keywords and topics, and which one is more important if your end goal is search …

If your web page doesn't satisfy a searcher's intent, you won't make any money for your efforts. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your …

. Try putting into Google search terms related to your business, its products and services. Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. This belief remains strong, although today the quality and relevance of content have more proverbial weight than a few keywords …

Strong backlinks should point to strong content. If you notice too many instances of the same anchor text, but you still want to target the same keywords, you can experiment with synonyms and different phrasings to achieve a similar result. This part of why having a blog can help build …

Resist the temptation of overdoing it with your title tag. emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Every website page, including …

Others believe the importance of E-A-T is massively overblown. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? It is almost impossible to record the entire Internet in an index. Sitemaps are basically instructions that allow search …

Begin your SEO journey today! Generally, webmasters include a link to the HTML sitemap in the footer, where users intuitively seek to access it. Furthermore, having robust social media profiles will increase the likelihood that they populate the search results for searches on your brand name. New sites get a …

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. So how do you resolve this? There are thousands of articles dedicated to explaining ways you can get more clicks, including many on this site, but none of them …

It includes an understanding of the product's benefits. "SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. The best way to find out is to get an SEO report on your site. User signals …

The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics. As far as promotional tactics examples go, creating content on other …

You’ve read about successful partnerships, some failed ones and others that turned their downward spiral up again. Key essentials are shared by all of them. In the successful ones, trust was talked about first and foremost; in the ones that fizzled or flopped altogether, trust was eroded.

Next are …

There's no exact cutoff here, but long-tail keywords are essentially the same as basic keywords, but well, they're longer. You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts …

The expanding number of available brands perceived to beroughly equivalent requires an additional response. Furthermore, if you're good with scripts, you can automate this process quite easily. Weave in your marketing copy. No matter how much fun I have with my responses, people often seem disappointed (if they do not …

The information held by directories is entered by its visitors, who supply details of either their own site, or sites they wish to be included in the directory's database. Your choice in server can also have a bearing on your loading speed. Good SEO consultants are hard to locate and …

Our take on citations is that regardless of whether or not they help with Google rankings, we still unfortunately see Google ingest and trust the data from these services all too often. If the interactive elements on your site are placed too close to each other, it becomes way too …

A satisfying amount of high quality main content, including a descriptive or helpful title. Once you have the information, write a polite email to the webmaster and formally ask that the link be removed. Content is the most important thing when it comes to achieving higher search engine rankings, as …

It is safe to say that communication is pivotal to interaction. This could be across a written or spoken form. It could be posturing yourself, making eye contact, speaking with others, and more. Whatever you struggle with, this is the form of Cognitive Behavioral Therapy, which will help you the …

There are no firm guarantees as to how quickly new sites - or pages - will be crawled by Google and then appear in the search index. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range …

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. The method also experiences the disadvantage of failing to allocate money for special needs or to combat competitive pressures. It's not enough to just know your keywords. You must use them …

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

For decades, brand building has been a mixed blessing for both companies and marketers. Branding is a mature concept that evolved over the past few years because of the rapid growth in the use of the Internet, particularly social media. Companies like Procter & Gamble have been the precursors of building …

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Assessing brand equity can be difficult. Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. If your …

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. SEO …

Examining your web server logs can help you spot particular trends. Most people trust organic search results. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. By fixing link rots, Google can love, and reward you with …

Some services such as finance (not financial), transportation, and shipping offer a variety of uses to individual businesses. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods. A 2016 WordStream survey found that 72 …

Simply copy and paste content from your website into a search bar and place quotation marks around it. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. In new task purchasing situations, members of the …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. If you have duplicate tags you'll see them …

Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately It is great to allow users to search for information on your site. However, it …

Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. In practice, an SEO consultant generally looks after other areas of digital marketing. Web users, just like television viewers, are becoming immune to advertisements. Give every page a unique title …

But which factors are most important to ensure your images are findable and don't slow down your site? A logo contributes an additional aspect to a brand's image. Knowing how to differentiate SEO from SEM conversions is essential. Since companies started hiring SEO experts back in the 90's, SEO has …

This simple method usually gets my list down to about thirty keywords or so. Brand spiraling may be used to combine the internet program with advertising in traditional media. Online marketing can have a great impact on the returns generated by your business. This is why it is important to …

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Invalid HTML could lead to strange indexing problems with unexpected search result fragments. Higher search rankings mean increased traffic as users search for …

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. Chances are …

Conversion rates using remarketing are considerably higher than general banner or search ads. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results …

Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. Broken links can signal to search engines that your site is poor quality and will frustrate users. In the past, standard SEO advice was to get as many links as …

Website migrations come in many flavors; some are tiny and others are massive. Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of …

Be open to targets you wouldn't normally consider. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Your title tag needs to be written for humans - as in it needs to make logical sense, rather …

The practical consequences are clear, however: lost site traffic, queries leading to the wrong page, fluctuating SERP rankings, and ultimately lost sales. Too many exposures waste resources. They follow the same methodology, staying on top of news about select topics to better spot trends. The majority of articles found on …