Understanding search engines

Search engines are constantly seeking new information on the Web. They have their own software programs that scour or crawl the Web looking for information. These are sometimes also called spiders or bots. They go from site to site and collect information. They use a ranking algorithm that determines which …

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Use topic clusters for effective SEO

There are enough studies done by leading SEO experts out there that suggest that there's a high correlation with optimizing them and higher rankings in SERPs. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm …

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Your key to success: mobile search

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. The tactic of improving your pages to earn more traffic through being more relevant to …

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A do-it-yourself guide to link exchanges

You might have a server error or something wrong with your website, but it's more likely that a page got deleted or removed. Beyond that, you'll want to make sure your images are reduced to a smaller size to keep your site speed as fast as possible. Even if you …

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I urge you to think about link bait

Work to frame your links in a real, natural context and you should have no problems building authority. If your meta description appears cut off, it's going to attract less people to your site. It's important to have breadcrumbs on your website. They show users how a page fits into …

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Warning: These mistakes could destroy your SEM

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. Therefore, it's in your best interest to write your messages as close to 156 characters as possible without going over, maximizing the visual …

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Think like a human not a robot when it comes to webmaster tools

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Google released various updates this year including broad core updates like 3rd June Core Update, Google BERT, and many others. Customer lifestyles, budgets and needs are all completely unique and you …

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The ultimate revelation of link exchanges

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Watch the video below to learn how to gain more traffic from Google Search and Bing. In all my years as a SEO, I have consistently come across certain problems …

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Why most people will never be great at URLs

But if you allow them to do this, you?re missing out on another opportunity to include keywords and ensure your products? descriptions stand out from the competition. In some instances, computer simulations can be developed to model the relationship between advertising or promotional expenditures with sales and profits. To …

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What has digital marketing got to do with SEO?

Digital marketers require strong analytics. Data-driven initiatives and content have become the norm nowadays. For a marketer to showcase their effectiveness, there have to be data points and evidence around performance. Strong data analytics and experts are critical to the organic and free traffic process. This book will discuss the …

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What your mum didn't tell you about bread crumbs

You can also use link profile analysis as a means of competitive analysis. Link building takes time, energy, and money. If most of your website visitors spend less than 15 seconds on your blog posts, this means that people quickly skim through the content instead of reading it word by …

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Actionable tips on SEM and Pinterest

Essentially, meta keyword tags were an easy way to tell Google what keywords you want to rank for. Expanding your network by buying links or engaging in multiple link exchanges with irrelevant sites diminishes the user experience and puts your site under scrutiny. Keyword selection requires its due consideration. You …

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Make the most of SEO by really understanding forums

We're starting to see another paradigm shift in SEO, the last major one being the changeover from desktop user-agent to mobile user-agent. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. In an effort to improve the overall quality …

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The back story of non reciprocal links

What actually happens is that a black hat SEO master will link to your site and Google will "award" you with a bad point against your website. Uploading your sitemap to Google can have a positive impact on SERPs. During the life of any website pages come and go. At …

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High advertisement ratio can be mitigated by using link bait

Crawl errors happen when Google attempts to crawl your site but is somehow unsuccessful. Table 3-1 provides a full list of gTLDs along with their descriptions. Google Keyword Planner is the go-to keyword research tool, though you'll need an active Google Ads - formerly AdWords - campaign to get the most useful …

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England's highlights in a week

If you ever wanted to come to England as part of your Vacation to the UK then here's a quick guide on how to see the highlights in a week.

Spend at least three days of a weeklong trip to England in London. You may, in fact, want to stay …

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Search marketing implications related to rankings

SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. For …

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Questions to ask about googlebot crawlers

Onsite content can factor heavily into your overall domain authority, so make sure each of your pages is up-to-date and well-written. Jakob Nielsen said that about 99% of websites that used Flash had a lower usability and a major hindrance to good design. Visiting a website and sticking in your …

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Discover the connection between content and user experience

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. Create …

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Create content about inbound links

Ongoing split tests involving words, colors, elements and variations will ultimately produce pages that are exceedingly engaging. Around this time, more and more people are using Google, and more and more people realized the power of SEO. If you choose to use title case format, stick with that across all …

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Never changing stickiness will eventually destroy you

Also remember to get ahead of your competitors. In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. It involves concentrating on ?low-hanging keywords? what is mostly ignored by many in …

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Make certain that Googlebot can index your pages correctly

As we've mentioned in other posts, over 40% of website visitors abandon a website that takes more than 3 seconds to load. Organic results can be lifted up with the combination of conversion and SEO plans. Every business can harness the power of SEO to drive more traffic to their …

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Super-easy ways to learn everything about domain authority

This means that Google won't be able to see the backlinks created from those shares. Uploading your sitemap to Google can have a positive impact on SERPs. This is obviously much harder than the SEO tactics of old where all you needed to do was conduct some keyword research and …

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Let's talk about ROI

Leave helpful answers on questions related to your blog topics and backlink to your relevant posts. I offer a free initial website for my clients to get them started on improving their organic search results. Industries change, and new keywords trend quicker than you'd know. With that said, there is …

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Update your doorway sites on a regular basis

Show your visitors easy navigation and Google will reward you. When others link to this content on their own pages, this may help build authority for your content by showing the search engines that other users find your site content valuable enough to share. Many marketers are now promoting that …

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Enthusiastic about metrics

As a result, long-tail keyword research is meaningless-finding long-tail phrases that are commonly searched for and using them word-for-word on your site will no longer get you the results you're accustomed to. Also, it's good to know that long terms are better than short terms (it would be easier to …

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How to learn about quality in a few hours

For example, you might cite a major study that was conducted by a leading authority in your industry, or make reference to a professional blogger's article on a semi-related topic. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners …

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Is Laser Eye Surgery Safe?

Our sight is precious and any procedure involving your eyes may seem daunting. That's why anyone that is considering laser eye surgery must have asked is it dangerous?

Laser eye surgery procedures have an excellent patient safety record and a significant success rate and thankfully, reports of sight-threatening complications resulting …

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Content Duplication

Every e-commerce business website should use schema.org. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. But what exactly is the difference between keywords and topics, and which one is more important if your end goal is search …

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Using Google algorithms strategies like the pros

If your web page doesn't satisfy a searcher's intent, you won't make any money for your efforts. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your …

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Mobile-First Indexing: Fix issues around page authority (pa)

Strong backlinks should point to strong content. If you notice too many instances of the same anchor text, but you still want to target the same keywords, you can experiment with synonyms and different phrasings to achieve a similar result. This part of why having a blog can help build …

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Take a customer focused approach to keywords

Resist the temptation of overdoing it with your title tag. emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Every website page, including …

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The lazy way to offsite SEO

Others believe the importance of E-A-T is massively overblown. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? It is almost impossible to record the entire Internet in an index. Sitemaps are basically instructions that allow search …

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