Gender offers the opportunity to match a product with a large category of individuals. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. But you won't have any advertising bills coming …

Many companies encounter the brand parity problem, which takes place when consumers conclude that few tangible distinctions exist between competing brands in mature markets. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Get scored on how well your landing pages …

Large organizations typically seek comanaged and managed hosting arrangements. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services …

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or …

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. The marketing team considers these differences when designing a communications program. A problem that can arise is that some content creators have not …

The old saying that "life is a journey, not a destination" can also be applied to SEO. That means a high web ranking leads to more clicks and conversions. When producing content for your website and webpages, focus your effort on original, engaging content. Additionally, you can pay to have …

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. The customer's experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. A primary …

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

When a user clicks on a result in Google, how do they behave? It requires optimizing content, programming, and understanding how search engines work. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it's simply of no …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. While developing your mobile site, you'll have three options: responsive design, dynamic serving and …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so …

It's your responsibility to make sure paid links have the nofollow link attribute. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. An SEO who doesn't know about upcoming …

Ensure that your site loads quickly, not just where you're located, but from around the world. The content that is not generated by a human after due thought is basically thin content. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving …

SEO is partly about building appropriate content and partly about getting people to link to you. If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Whether you just want to …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Many businesses are bought and sold on the strength of their customer database. Yes, you should have a strategy for content that you publish on your website. Not only should you know …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing …

A strong name featuring a well-designed logo helps consumers remember brands and company messages. If people have no power to affect change, then they cannot do their jobs. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when …

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. An internal link …

So how do you determine your competition? What should you be looking for? The more accurate their results, the more often their search engine is used by the public, and the happier they are. Less-competitive terms afford more opportunity for high ranking. The fundamental principle for structuring URLs is to …

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. The key to long-term growth is testing and then adjusting course correctly. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. If you once had a thousand different …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. There are also companies who sit between both camps almost grey hats so to speak. With your core keywords grouped into buckets …

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Old SEO practices meant a huge emphasis on keywords. Location is one of the most financially valuable metrics used in mobile advertising …

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your …

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

Check out my Complete Guide to Link Building to find the best methods currently in use. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. For this reason, satisfying user interest …

The canonical URL tells you / Google what the source of a page is. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor …

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It may surprise you that where your site is hosted has any impact at all …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …