your business's industry is also maturing. It's possible to use knowledge of search engines to negatively influence another's ranking. Informational or instructional videos use a strategy similar to a branded content approach. When changes are made to the pages, be sure to annotate them in analytics.

Quality content takes time …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where …

it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. The key to long-term growth is testing and then adjusting course correctly. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. If you once had a thousand different …

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. You can hire good writers, but that is often an expensive proposition. You may be …

If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within …

However, the modern Google algorithms feature a process known as semantic searchh. Original Content Is King, they say. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can …

Also, expect to be targeted by a lot more people trying to sell you their services. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. When you do the same search queries over time, it will start to become clear what is trending up and down. Deleting Facebook comments or manipulating your …

The bounce rate is an important metric to measure the relevancy of content to users. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. You should ensure that the first paragraph or so of text on your web …

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of …

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. While you want your sentences and paragraphs to be short, your …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Successful SEO requires a thorough understanding of the business itself. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your …

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Google has reduced the importance of keyword phrases and now places more importance on a variety …

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Many webmasters see Panda as a type …

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Keyword research …

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If possible, choose a domain name which includes your local area, and …

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You …

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest …

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to …