How does search queries improve search rankings?

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. SEO is a long-term strategy. A bad strategy here can cause some serious damage. When Googlebot fetches a URL from the crawling queue by making an HTTP request …

more ...

Actionable tips on scraping and Twitter

To a search engine, relevance means more than finding a page with the right words. When Google pushes a new update, it's usually to improve some element of the online user experience, such as when it improves its ability to evaluate "good" content. Whether you're adding your images to your …

more ...

Localise as many elements as you can

You must focus on where and how your keywords are placed on your web page. Because the blogger has probably lost interest in their blog. It can be scrapped content (a web script visit pages and scraps contents of them). Customer-generated review programs, when correctly managed, provide authenticity and engagement …

more ...

Be mindful of LSI

Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Think of outreach as a brand awareness campaign for your most authoritative audience. One important concept to choosing keywords is to think like the user (that is utilising the …

more ...



Audit your profile, looking for issues with regards to analytics

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Self-educated. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

more ...

Never underestimate the influence of keyword research

Stay away from (Flash) splash screens. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select …

more ...

Consider static pages at the inception

What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it …

more ...

Take a customer focused approach to link research

When an advertisement presents a product's benefits in an emotional framework, it will normally be more effective, even in business-to-business ads. Website performance is important. In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will …

more ...

Make sure you know exactly what you're doing with googlebot crawlers

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Planning keyword targets and goals together is of the utmost …

more ...

Never underestimate the influence of offsite SEO

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Every website has its own issues, but all websites benefit …

more ...

What's the story about mobile search

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

more ...

Headings and blogs

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

more ...

Concentrate on actionable analytics

And, so the reason why SEO can be hard is because you have to test things out yourself. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media …

more ...

Expand your forums as necessary

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: The items could vary. Don’t use hidden text …

more ...

The truth about onsite SEO

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Check …

more ...

Don't miss out scraping from your detailed marketing checklist

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. Google …

more ...

Understanding the rationale behind SEO

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how …

more ...

Building a Content Marketing Plan

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

more ...

One or more methods?

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already …

more ...

Follow Users with Large Followers Groups

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

more ...

Move inline scripts and styles into separate files

Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing …

more ...



Be adaptable and recognise that times change and SEO trends evolve

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …

more ...



Long Tail Traffic Is Hiding In Long Form Content

Long Tail SEO is a really useful technique to generate organic search traffic for your website. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. In addition to your user experience, there are also a number of other factors that …

more ...

Identify What’s Working and What Isn’t

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

more ...

Measuring Content Quality and User Engagement

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

more ...

With Meta tags, focus on the top, most important pages first

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

more ...

SEO is the tool to drive people to your website

Sometimes knowing why you’re doing something can make all the difference. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO …

more ...

Focus on topic depth vs. backlinks

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. While you …

more ...

Learn SEO the hard way

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your …

more ...

Research semantically related keywords

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! If you’re goal for a guest post is to receive a backlink in return, then you would want …

more ...

Search Console shows your average position for each keyword

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Term …

more ...

Only build citations for real physical locations

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Even though keyword research is the first and most important step in …

more ...

Internal Contextual Linking On Long Tail Keywords

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content …

more ...