Search engines can't read images, so if you don't give them specific alt tags you're missing out on an opportunity to add additional keywords to your website. In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy …

The more diverse your link profile is, the more authority you'll build and the lower your risk of a penalty will be. If someone searches for a specific question or problem, your title will make your article more likely to show up. When a search engine crawls your site, it …

Changing one of these aspects create an alternative scenario 'B'. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions …

It includes an understanding of the product's benefits. "SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. The best way to find out is to get an SEO report on your site. User signals …

The inert set holds the brands that the consumer is aware of, but the individual has neither negative nor positive feelings about them. To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics. As far as promotional tactics examples go, creating content on other …

Still, webmasters do not have to wait until manual action is taken against them and their site to use the tool. Firstly, it's worth checking out your website's current page load time with Google's handy PageSpeed Insights Tool. There's one strategy more important than all the others, and it applies …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. SEO is a long-term strategy. A bad strategy here can cause some serious damage. When Googlebot fetches a URL from the crawling queue by making an HTTP request …

To a search engine, relevance means more than finding a page with the right words. When Google pushes a new update, it's usually to improve some element of the online user experience, such as when it improves its ability to evaluate "good" content. Whether you're adding your images to your …

You must focus on where and how your keywords are placed on your web page. Because the blogger has probably lost interest in their blog. It can be scrapped content (a web script visit pages and scraps contents of them). Customer-generated review programs, when correctly managed, provide authenticity and engagement …

Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Think of outreach as a brand awareness campaign for your most authoritative audience. One important concept to choosing keywords is to think like the user (that is utilising the …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. But by 2010, people used five million hashtags daily so Twitter began to index them. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which …

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. In an earlier section, we stated the following …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Self-educated. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML …

Stay away from (Flash) splash screens. Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It's essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select …

What other tips for evergreen content have been helpful for you? They prefer different marketing techniques, visit different sites, and receive recommendations from different peers. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it …

When an advertisement presents a product's benefits in an emotional framework, it will normally be more effective, even in business-to-business ads. Website performance is important. In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will …

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Planning keyword targets and goals together is of the utmost …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Every website has its own issues, but all websites benefit …

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as …

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and …

And, so the reason why SEO can be hard is because you have to test things out yourself. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: The items could vary. Don’t use hidden text …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Check …

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. Google …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how …

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already …

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that …

Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing …

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Link building has been dead for years, for those …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Keyword …

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Link building isn’t dead. Not by a long shot. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether …

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s …

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Similar to duplicate content, scraped content are parts of your …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. In addition to your user experience, there are also a number of other factors that …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

Sometimes knowing why you’re doing something can make all the difference. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO …

Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. While you …