An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. If you use Google Analytics …

Use it before it ceases to be an enabler of competitive advantage. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. Common extensions that appear at the end of …

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. A search result with a high CTR can often be given a boost by Google because it …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. A so-called website blocker is something that prevents search engines from accessing the site Optimise your website content for the best organic reach possible. Permalinks are …

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. With your core keywords …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Doorway pages are typically large sets of poor-quality …

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the …

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. You can get …

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO …

Without considering a search engine user's intent, you will attract too much unqualified traffic. Content quality, content amount, and website information are all factors in your Page Quality Rating. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same …

Search drives the web -- roughly two-thirds of website visitors originate from organic search. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Community hijacking involves finding online communities that are made up of your target market, or people that can …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Try to ensure the key phrase is an exact match to what the searcher …

Search engines no longer value pages filled with targeted keywords. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Another way to find places you can build links is by …

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. To offer the best possible results, search engines must attempt to discover all …

Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back …