So, how to start?

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If resources are sufficient, it’s ideal to have both in-house and agency search marketers collaborating together. If you use Google Analytics …

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How To Check If A Site Is Worth Getting A Link From

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. A search result with a high CTR can often be given a boost by Google because it …

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AJAX and Single Page Applications (SPAs)

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any …

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Is a Link Exchange the way to go?

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. With your core keywords …

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Let the world know you are creating content

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the …

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Do an audit of your existing site

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Where are you seeing the fastest movement in the SERP’s?

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. You can get …

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Draft content for each target keyword

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO …

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Focus on conversions, not rankings

Without considering a search engine user's intent, you will attract too much unqualified traffic. Content quality, content amount, and website information are all factors in your Page Quality Rating. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same …

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Actively seeking links can and should penalize your website

Search drives the web -- roughly two-thirds of website visitors originate from organic search. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Community hijacking involves finding online communities that are made up of your target market, or people that can …

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Choose short, keyword-friendly URLs

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Try to ensure the key phrase is an exact match to what the searcher …

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You must have a strong web foundation

Search engines no longer value pages filled with targeted keywords. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely …

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Convert visitors of your website to customers

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Another way to find places you can build links is by …

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Direct the users to other interesting assets

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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SEO can be a frustrating activity

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. To offer the best possible results, search engines must attempt to discover all …

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Link building strategies

Search drives the web -- roughly two-thirds of website visitors originate from organic search. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back …

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