Informative details on improving snippets with better CTR

Marketing professionals make sure all emails are sent from the same source. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. You should never quit …

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Lets look at our approach to trust rank

Approximately 58 percent of the U.S. Based on the marketing objectives and target market, the team develops marketing strategies. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore …

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How to turn reporting into success

Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the …

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Analyse your existing landing pages

When in doubt, follow your instincts and let your bottom line guide your decisions. Don't overcomplicate this - we are just trying to give a loose priority to the language we are going to use here. Link to relevant pages. You can do it by choosing where to put links in …

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Boost site speed and utilise metrics

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Invalid HTML could lead to strange indexing problems with unexpected search result fragments. Higher search rankings mean increased traffic as users search for …

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My thoughts on static pages

Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. There's an art to properly optimizing a website …

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Bucket brigades based on blogs

Be open to targets you wouldn't normally consider. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Your title tag needs to be written for humans - as in it needs to make logical sense, rather …

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Does the Yahoo indexer really care about inbound links

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Informative details on improving web 2.0

They do so by continuously tweaking search algorithms to provide a better experience for Google users. The fact is that for many people, the word Google is synonymous with the term search engine. One is technical SEO. Once you ensure that content is being read, focus your effort on making …

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Improving Site Structure by uitlising URLs

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. The marketing team considers these differences when designing a communications program. A problem that can arise is that some content creators have not …

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Learn to do landing pages like a pro

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. At the risk of over-generalization, engineers like technically focused message boards …

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This story about comment spam will haunt you forever

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Is it the customer, tired of being sold to every time they open a …

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Guest posting.

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if …

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Don't forget about offsite SEO

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. While developing your mobile site, you'll have three options: responsive design, dynamic serving and …

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What can Instagram teach you about gateway sites

The search engine algorithms get updated time after time for the sake of bringing traffic. Communications objectives are derived from overall marketing objectives. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

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Ridiculous rules about doorway sites

Informational or instructional videos use a strategy similar to a branded content approach. This is where the confusion comes in. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. The internet today is overwhelmed with tons of DIY SEO tips and …

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Are you making these web crawlers errors?

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Make it easier for search engines to …

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Succeeding in SEO means paying attention to web 2.0

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Many businesses are bought and sold on the strength of their customer database. Yes, you should have a strategy for content that you publish on your website. Not only should you know …

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When your use of content becomes obsessive

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing …

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Find out more about authority sites

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. There are a number of off-page optimization …

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SEO is a lot more than keywords and rankings

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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Questions to ask about white hat SEO

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice …

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The back story of cloaking

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Developing an SEO Plan Prior to Site Development

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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How often the content changes

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

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Why Your Content Is Your Most Important Asset

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. By highlighting …

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Add the URL’s of all your social profiles

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

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Consider your audience

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is …

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Website Traffic

Top-ranking webpages in Google have shorter URLs. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of …

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Make mobile and computer navigation easy

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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The meta keywords tag is not a ranking consideration

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Placing ads in front of potential customers has traditionally been …

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Website Traffic

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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