This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. The marketing team considers these differences when designing a communications program. A problem that can arise is that some content creators have not …

The old saying that "life is a journey, not a destination" can also be applied to SEO. That means a high web ranking leads to more clicks and conversions. When producing content for your website and webpages, focus your effort on original, engaging content. Additionally, you can pay to have …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. At the risk of over-generalization, engineers like technically focused message boards …

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Is it the customer, tired of being sold to every time they open a …

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. While developing your mobile site, you'll have three options: responsive design, dynamic serving and …

The search engine algorithms get updated time after time for the sake of bringing traffic. Communications objectives are derived from overall marketing objectives. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

Informational or instructional videos use a strategy similar to a branded content approach. This is where the confusion comes in. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. The internet today is overwhelmed with tons of DIY SEO tips and …

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Make it easier for search engines to …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Many businesses are bought and sold on the strength of their customer database. Yes, you should have a strategy for content that you publish on your website. Not only should you know …

If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing …

A strong name featuring a well-designed logo helps consumers remember brands and company messages. If people have no power to affect change, then they cannot do their jobs. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when …

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. There are a number of off-page optimization …

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Google tends to prefer Featured Snippet content that begin logically as an answer would. Search provides results that are relevant to the activity in progress, and …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. The click through rate (CTR) of …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. By highlighting …

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve …

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear …

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is …

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. There are two …

Top-ranking webpages in Google have shorter URLs. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of …

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Placing ads in front of potential customers has traditionally been …

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down …

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …